Why You Need a Tagline to Improve Your Author Platform

by Colleen M. Story@colleen_m_story ‏ 

When your readers come to your website, how long does it take them to figure out what kind of writing you do?

If it takes more than a few seconds, you may be losing readers, subscribers, and others who could be interested in your work.

According to research and consulting firm Nielsen Norman Group, users often leave web pages in 10-20 seconds. To gain user attention, you have to clearly communicate your value within 10 seconds.

That may seem a bit drastic, but if you think about it, you’ll find it rings true. Just take a few minutes to browse the Internet and discover how patient you are. You may be surprised at how quickly you move on if a site doesn’t hold your interest.

Fortunately, you can take full advantage of those 10 precious seconds with your potential readers by including one important thing on your website: a tagline.

Here’s why this can be so helpful to you and your readers.Continue reading

Twitterific Writing Links

Bluebird with beak open and 'Twitterific Writing Links' by ElizabethSCraig superimposed on the image

by Elizabeth S. Craig, @elizabethscraig

Twitterific writing links are fed into the Writer’s Knowledge Base search engine (developed by writer and software engineer Mike Fleming) which has over 50,000 free articles on writing related topics. It’s the search engine for writers.

Have you visited the WKB lately?  Check out the new redesign where you can browse by category, and sign up for free writing articles, on topics you choose, delivered to your email inbox!  Sign up for the Hiveword newsletter here.

Continue reading

Cozy Mystery Writing: Suspect Interviews

by Elizabeth S. Craig, @elizabethscraig

Suspect interviews aren’t quite as simple as they may seem.   Something that may seem very straightforward for a police officer can be very different for a gifted amateur.

Here are some possible pitfalls and some workarounds for interviewing your cozy mystery suspects:

Why should anyone give an amateur sleuth information at all?  Unlike a police interview where a suspect might feel compelled to answer questions, an interview with an amateur sleuth is more like a conversation gone wrong.  Suddenly, the person the suspect is talking with becomes very nosy about uncomfortable events or something rather personal.

There are different ways to go about this.  You could have your sleuth be someone especially likeable and easy to talk to…someone that people automatically open up to. You could have your sleuth be a professional snoop: maybe a journalist or a private investigator. Or you could go the route where your sleuth is discounted and underestimated by the suspect:  Agatha Christie’s Miss Marple is an excellent example of this.Continue reading

Twitterific Writing Links

Bluebird with beak open and 'Twitterific Writing Links' by ElizabethSCraig superimposed on the image

by Elizabeth S. Craig, @elizabethscraig

Twitterific writing links are fed into the Writer’s Knowledge Base search engine (developed by writer and software engineer Mike Fleming) which has over 50,000 free articles on writing related topics. It’s the search engine for writers.

Have you visited the WKB lately?  Check out the new redesign where you can browse by category, and sign up for free writing articles, on topics you choose, delivered to your email inbox!  Sign up for the Hiveword newsletter here.

Continue reading

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