
by Elizabeth S. Craig, @elizabethscraig
I don’t spend the time on Facebook that I probably should (it’s never been my favorite platform). But I understand the importance of Facebook to my overall social media presence. I know it’s where my readers are and I hear from them regularly there. I want to make sure that I’m available on the platform so that I can easily connect with my readers.
I realized last week that I really needed to perform some sort of Facebook page tune-up. Sure enough, I found lots of things that needed to be updated or tweaked.
Ideas for areas to address on your own page:
First of all, it’s always a good idea to check your security settings and basic profile information. I discovered that, in my contact section, Facebook had once again in all its wisdom decided to display my cell phone number. I removed it.
How is your bio? Is your newsletter signup mentioned there? A link to your book page?
You have the ability on your Facebook page to add a call-to-action button. For authors, one of the best options may be the ‘shop now’ button (the newsletter signup button would also be a valuable option). I link mine to my website’s book page, which links to all three series and each book at each retailer. That way anyone can find my books at any retailer or on any reading platform.Continue reading