by Elizabeth S. Craig, @elizabethscraig
I posted on this last year, but I thought it was worth another mention. If you’re on Twitter, it’s pretty easy to find your best-performing tweets of the year and retweet them (I like to add a hashtag like ‘TopTweets2017′).
There are a few good things about doing this. For one, you can revisit content that’s proven popular for your followers on Twitter. For another, if you share other authors’ posts, it gives you the opportunity to highlight their content again, providing networking, along with goodwill. It can also be nice to stay active on social media during the holidays without being constantly online…simply schedule your top tweets using a service like Hootsuite or Buffer.
To find which posts were most popular for 2017, left-click your profile picture. A drop-down box appears.
Click on Analytics
Click ‘View all tweet activity’ (here you can also see your top follower and other information).
Click ‘top tweets’
Click the drop-down arrow next to ‘last 28 days’ and choose your date range
The tweets will pop up
Twitter also allows you to export tweets, but I found this somewhat less useful because it downloaded all of the tweets, when I only wanted the most popular tweets.
Before sharing any links, makes sure that the links are still good. Sometimes bloggers shut down their blogs or change websites.
Do you use Twitter analytics? Are you using Twitter as part of your social media platform (lots of writers and industry folks there–not so sure about readers).
How to create 'best of 2017' tweets with Twitter analytics: Click To TweetPhoto by Joshua Earle via Visual Hunt
Thank you for this. I do use Twitter but I haven’t delved into the analytics before. Most of my followers are other authors but there are a good number of readers in the mix. My most popular tweets of the year revolve around Follow Fridays and around book giveaways. No surprise in either case but not a lot that can be retweeted as a “best of”. Getting into the analytics though did give me the opportunity to get a better feel for who my audience is. That’s always a plus.
It’s interesting, isn’t it? We can see which posts resonate the most and get the most engagement. And,in that same section, we can see our most influential follower.
Thanks for sharing that! I will go check out my top tweets today. I bet they are all of yours.
You have some good followers! Your posts seem to get lots of engagement.
Thanks for sharing this idea, ELizabeth. It sounds like a solid way to stand out a little. And, of course, it’s a good way to remind follows of book releases, etc., and of other authors. And I like the idea of supporting other authors; it’s not a zero-sum game!
So true! We can do a lot of good by promoting others.
I’ve never thought to use it but now I will.
It’s kind of fascinating, really. I’ve popped by and taken a look at my analytics fairly regularly this past year.
Great tip, Elizabeth! Thank you. :O)
You’re very welcome! Have a great week!