How And Why I Changed My Book’s Title—by Marc Vun Kannon

@AuthorGuyAuthorguy’s Blog

What a difference a Date makes.St_Martins_Moon

When I first started my latest novel (the latest one to be released, not my WIP) I was standing in a book store, looking at the spine of a book with the title Blood Moon. I say ‘started’ here because just looking at this title gave me the idea for a novel in which a werewolf attack occurs on the Moon. The story as originally envisaged in that flashbulb moment, that ‘Aha’ moment for which all of us writers live, was supposed to be a mystery, with a hideous monster in the middle of it.

mvk-ss-cvr_mdWhen I started actually writing the story, the title was (you guessed it) ‘Blood Moon’. Hey, why not, can’t copyright titles, right? Well, no, you can’t, which is not always a good thing. We want our books to stand out, don’t we? We want people to find our books, don’t we? Well, have you ever tried googling the title ‘Blood Moon’? There are lots of books with that name. It’s really rather shocking. I hope the authors had better names for their books, but it’s amazing that so many publishers couldn’t be bothered to check! I suppose there might be title generators or SEO algorithms that recommend titles with Blood and Moon in them, but if you want that book to shine don’t hide it under a bushel of other books with the same name.

When I was in the middle of writing my story, I grew dissatisfied mvk-el-cvrwith the title. It seemed rather ordinary to me, and more important, it didn’t actually tell me anything about the book. Worse, what it did tell me was wrong! You see, Blood Moon didn’t stay a mystery very long. I think I was in chapter two somewhere when I realized that I had no aptitude for writing mysteries. Or Horror. I’m a character-based novelist, and I usually discover the plot as I’m following my characters around. Blood Moon is a great title for a mystery (or a paranormal, or a romance, or a…) but it’s not a great title for whatever this story was shaping up to be.

Sometimes we authors realize it ourselves, and change the title to something more useful. Sometimes we don’t, and it falls to the editors and even marketing people to say that our book just doesn’t feel like a ‘Blood Moon’ sort of book, and then where are we? The title influences the book as we’re writing it, at least it does for me. As Blood Moon moved farther away from anything mystery-like, the name became more of a straitjacket. So I went on the web, googling the phrase ‘Blood Moon’ to see if there were any useful alternatives. It turns out there are. Blood Moon is an actual name, the name of a particular full moon, one of the 13 that occur throughout the year. It never occurred to me that people would name them but they do. (Possible series idea there.)

One of those names was ‘St. Martin’s Moon’. So I thought, ‘Hey, sounds like a cool title’, but it was much more than that. St. Martin is the patron saint of many things, including beggars, innkeepers, and geese. More important, St. Martin’s Moon is the full moon in the sky shortly after Halloween. And here’s me, writing a werewolf novel.

  • And just like that (well, not really, nothing about this book was ‘just like that’) the book got a bit of a makeover.
  • Some details got a whole new significance. Because of the title, the time and place of events suddenly shifted. It’s Halloween, and I discovered Joseph Marquand, my MC, hates Halloween. Why? Well, let’s find out.
  • Some details were added. Because of the title, I noticed a church sign one day and worked it into the story. Minor, I’ll admit, but good for flavor if nothing else.
  • When I got around to writing the end (I’m very linear) I found that the whole ending had been changed. I discovered Joseph Marquand didn’t like psychics either, but that’s for next book.
  • Even the genre was different, and I don’t say that lightly. I didn’t just change the genre from mystery to paranormal romance, although for a long time that’s what I thought I’d done. I ended up inventing a new genre, because the story morphed to fit the title.

The Feast of St. Martin is November 11th. St. Martin’s Moon is November 10th this year. My wife is planning a party, just because.

Happy Martinmas!

promoLike many writers, I started when a story came along and decided that I should write it. Don’t ask me why. Others followed, until now I’m afraid to go out of the house with a recorder or notebook in my hand. But I show them, I refuse to write the same story twice!

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Elizabeth Spann Craig

View posts by Elizabeth Spann Craig
Elizabeth writes the Memphis Barbeque series (as Riley Adams) and the Southern Quilting mysteries for Penguin and writes the Myrtle Clover series for Midnight Ink and independently. She also has a blog, which was named by Writer’s Digest as one of the 101 Best Websites for Writers. There she posts on the writing craft, finding inspiration in everyday life, and fitting writing into a busy schedule.

8 Comments

  1. Margot KinbergNovember 10, 2011

    Elizabeth – Thanks for hosting Marc.

    Marc – It’s interesting isn’t it the way that a book’s title can sometimes confine the writer to a particular story or character, etc.. I’m not surprised that you changed the title as the story evolved and morphed. Good for you to see the way it was going and I wish you much success.

  2. Terry OdellNovember 10, 2011

    Oh, how I hate titles. (Obviously, since I wrote a book called “What’s in a Name?” simply because I had to fill in something on that line when I went to submit it.) Yes, it worked, but I had always hoped that the publishers would find better titles for all my books. The second book I wrote was “Starting Over” because that’s what I was doing after I finished my first book. Then, after rights reverted to me and I submitted it to a different publisher, I had to come up with yet another name. At least my editor helped with that one.

    Right now, my current WIP is in a folder called “Pine Hills 3” because it’s the 3rd book in my Pine Hills Police Series.

    I do check Amazon before I commit to a title, though, to see how many others I might be competing with. My current Where Danger Hides shares a title with an erotica author. Don’t know if that’s a good or bad thing!

    Terry
    Terry’s Place
    Romance with a Twist–of Mystery

  3. L. Diane WolfeNovember 10, 2011

    Today is party time then! It’s amazing how many books share the same title.

  4. Alex J. CavanaughNovember 10, 2011

    That story underwent a lot of changes.
    I was fortunate that the title for my first book was unique. (No other CassaStar in existence!) I was stuck for a title for my second book though. Fortunately my publisher came up with another unique title.

  5. Author GuyNovember 10, 2011

    Margot – Of my novels, only A Warrior Made kept the same title. My WIP is currently called Ghostkiller, but lately I’ve been considering Patchwork Demon. That’s the benefit of a series, you can use both!

    Diane – I think the traditional meal involves roast goose. Let me know how yours turns out.

    Terry – In my comic short ‘Struck By Inspiration’, Author Guy starts working on his new mystery story, ‘New Mystery Story’. My wife actually wanted to call St. Martin’s Moon ‘Werewolves on the Moon’, a la ‘Snakes on a Plane’ but my publisher voted it down.

    Alex – That’s one of the unsung benefits of publishers, they often know what works. Unique isn’t always best, it has to fit, too.

    Elizabeth – Thanks for having me over!

  6. Helen GingerNovember 10, 2011

    Very interesting, Marc. My work tends to change titles many times as I write and edit. It just continues to adapt new titles until I feel I have the perfect one.

  7. Elizabeth Spann Craig/Riley AdamsNovember 10, 2011

    Marc–Thanks so much for guest blogging today! I was really put-out to see the clouds moving in this afternoon…I wanted to see St. Martin’s moon outside!

  8. Author GuyNovember 11, 2011

    If you want to see the page where I read about St. Martin’s Moon, and possibly get some ideas for a Monn-based series, check out:
    http://www.midnightmoonchild.com/

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