Audio Books for Self-Published Authors–ACX

by Elizabeth S. Craig, @elizabethscraig
 
As I mentioned in Wednesday’s post, I recently decided to spend time exploring audio options for my self-published books.  The only audio rights I hold, actually, are for self-published books.  Neil Gaiman wrote an interesting post on this problem: “Audiobooks–A Cautionary Tale.” As he put it:

“I think what I want to say mostly is, if you are an author, Get Involved in Your Audiobooks Early. Get your agent involved and interested. Talk about them at contract stage. Find out if you’re selling the rights, and if you are selling them then find out what
control you have or whether you are going to be consulted or not about
who the narrator is and how the audiobook is done.”

Let’s say that you do have rights to some titles–whether they’re self-published or traditionally-published.  How do you start the ball rolling for getting your books into audio?

Right now, the buzz is all about ACX.  This is because ACX is becoming a huge player and is really the self-pub option for audio.  You need a cover (presumably you have one, since you already have either an ebook or a printed book), your text, the rights to your property, and a plan on how you want to pay the narrator.  ACX distributes your audiobook to Audible.com, Amazon.com, and iTunes.  The top retailers for audio, obviously.

You can decide if you want an exclusive arrangement with ACX or not.  I did. More on exclusive vs. non-exclusive:

“Royalties start higher if you choose distribution exclusively through
ACX, which today gets your audiobook listed on Audible.com, Amazon.com,
and iTunes—the three main retailers of audiobooks in the world. If you
choose non-exclusive distribution, you can sell your audiobook wherever
else you’d like, and you will be paid the base escalator royalty rate,
which starts at 25 percent and grows to 90 percent as you sell more
units. At least fifty dollars in royalties must be accrued before
Audible cuts a check.”

If you want a royalty-share arrangement with a narrator, you must have an exclusive arrangement with ACX.

Royalty share is one option.  It’s a 50/50 split plan for the seven year ACX contract.  So ACX takes half the earnings, then you and the narrator would both take 25%.  Or, you can opt to pay narrators upfront, keeping all the royalties as your own (after, obviously, ACX takes its cut.)  More on your options here: (via ACX’s site).

The reason royalty share may be appealing is because of the cost of narration, otherwise.  I believe that $1200 would be a fair estimate for many projects (at $200 a production hour for a six-hour audio project).  However, if you post that you’re looking for a royalty-share agreement, you may be limiting the field of narrators–they’re having to take a big leap of faith that their substantial investment of time will be worth it in the end.  If, obviously, you’ve already got a successful ebook or two on Amazon, that’s going to help your project look more appealing.

The narrators are all screened by ACX for quality.  The narrators have their own studios and produce the recording–recording, editing, producing (in most cases), and even uploading the finished file to the platform.

Listing your book is easy.  Here’s how (I’m using Pretty is as Pretty Dies here as an example since my self-pubbed titles are already uploaded…but I don’t hold the audio rights, so it’s for illustration only.) :)

You tell it which books are yours.  They automatically pulled most of mine up (the magic of “the internets” I guess), but they missed one of my titles.  I filled an ISBN in the slot and it came right up.

You decide how you want to handle the process.  Do you want to record your own books?  Or hire a narrator?  I did not want to record my own books.  And if you do…be aware of the time investment.  I hear it’s huge.

Here’s your contract.

Basic stuff here.  Your book description (I lifted mine off of Amazon), copyright info…the information you have already at your fingertips.

Now here’s where you need to put your thinking cap on.  Not so much for the general book type info, but for the narrator’s voice…that’s huge.  I ran into this part and my brain exploded.  The gender and age isn’t so hard (mine was a natural for elderly and female), but the style…just prepare yourself.  Here’s a sampling of the style options, since I couldn’t get a screenshot of the drop-down menu:
announcer, articulate, brooding, deadpan, engaging, enthusiastic, female narrating a male part, feminine, flirtatious, frightened, girlish, hip, host-interviewer, husky, hysterical, informed, ingenue, inspirational, intimidating, male narrating a female part, masculine, mature, nasal, perky, raspy, refined, snarky, sheepish, soothing, storyteller, sultry, upper-class…well, you get the idea.  I’m not putting them all in here, but spend some time thinking about this before you get to this point in the process.

Here you need to know a couple of things.  For the additional comments…it’s really a pitch.  We’re trying to pitch the project, tell a little about our platform and how we plan to get the word out about the audio version (important…especially with royalty share), and perhaps give some extra insight into what we’re looking for in a narration.

Audition script…you’re putting in a bit from the book for the narrators to read.  ACX advises an action scene.  I ignored their advice and put in the first couple of pages of chapter one.  The form will cut you off after a certain number of words.

After this, you hold tight and wait.  You receive notification via email from ACX that you have auditions to listen to.  I’ve learned that the appropriate etiquette is to keep the narrators apprised as to your process….especially if it’s taking a while.  They’re waiting for our response, after all.  I think it’s akin to our submitting a manuscript to critique partners and then waiting for feedback…they’d like to know where we are in the process.

If your ebook has a lot of reviews/strong sales, then ask ACX (I emailed) if they’ll attach a stipend for the narrators for reading your book.  Apparently, ACX considers it in their best interest, financially, for them to get successful ebooks into audio as soon as possible…and aren’t above creating an incentive for that to happen.  I had two of mine get stipends attached.  The other is newish and they passed.{Update–that book is now suddenly listed with a stipend. Hmm.} Here’s what you need to know about stipends.  And I have no idea why the site asked for producers to log in….I logged in as a “rights holder” and emailed and they responded right back.

How do we make our book more appealing for narrators?  For that, I researched narrator sites.  This is what I came up with:

My 10 Reasons For Accepting Royalty Share on ACX” by Robin Jester Anter.  A tip from Robin: ” I want to see that the author takes their career seriously by establishing a brand and actively marketing themselves.”

7 Reasons Why Your Book is not Getting Auditions on ACX” by Jeffrey Kafer.  Tips from Jeffrey include: making sure you have a good cover (basically, that you have a salable product), having a shorter book (or at least not a saga), and making sure you appear easy to work with.

A few things that struck me as very different from the regular-ebook-self-pub process: 

1. We don’t produce or upload to the platform.  The narrators are (usually) the producers.  They edit the audio and upload it for review to ACX.

2. We don’t set the price for our audiobooks.  That’s set by the retailer.  Here’s what ACX has to say about that:

Each retailer of your audiobook independently prices your product and
determines such price in their sole discretion. While not always the
case, the regular price on Audible.com for the product is generally
priced based on its length, as follows:

  • Under 3 hours: under $10
  • 3 – 5 hours: $10 – $20
  • 5–10 hours: $15 – $25
  • 10–20 hours: $20 – $30
  • Over 20 hours: $25 – $35

To be clear, although the above represents general guidelines as
retailer of audiobooks sold on Audible.com, Audible retains the sole
discretion to set the price of the audiobooks it sells.

3. Really, after we pick the narrator, our part is mostly over.  And a note about picking the narrator out of a collection of auditions: this means we have to make some rejections.  The only reason I bring this up is because I know this is tough on the writer’s artistic soul.  :)  Unfortunately, the nature of this project is that someone has to be chosen and others won’t.  This may be uncomfortable for you.  It’s uncomfortable for me because I’m a writer–I’m not an agent, I’m not an editor, I’m not a publisher.  I’m not used to being in the position of rejecting others.  But this is just part of the process.  I’m trying to put my discomfort aside and handle this task as professionally as I can.

How long will the process of narrating and producing take?  I’m expecting it to take several months.  The narrators may need to take on some projects that pay at the front-end and I completely understand that.  They’re taking a leap of faith that they’ll end up profiting on my projects with the royalty-share arrangement.

I’m new to this, so I’m hoping I’m relating all of this information clearly.  Let me know if you have any additions, questions, corrections, or thoughts here.

Elizabeth Spann Craig

View posts by Elizabeth Spann Craig
Elizabeth writes the Memphis Barbeque series (as Riley Adams) and the Southern Quilting mysteries for Penguin and writes the Myrtle Clover series for Midnight Ink and independently. She also has a blog, which was named by Writer’s Digest as one of the 101 Best Websites for Writers. There she posts on the writing craft, finding inspiration in everyday life, and fitting writing into a busy schedule.

23 Comments

  1. Jemi FraserApril 12, 2013

    Wow! This is such a great, compehensive post! I’m bookmarking it!! I can’t believe the number of options for style of voice!

  2. Margot KinbergApril 12, 2013

    Elizabeth – Wow! You have really done your homework! Thanks for sharing this. The one thing that struck me as I read this was how very important it really is to choose the right narrator for your story. It is, as you say, a very big decision. And thanks for sharing about ACX. I haven’t gotten to the point of diving into the audio pool yet, but it’s good to know it’s out there.

  3. Teresa ColtrinApril 12, 2013

    I did NOT have a clue about this until I read your posts. I hope you’ll keep us posted.

    I have almost all the Little House books in audio. Cherry Jones is an awesome narrator, I think.

  4. ~Sia McKye~April 12, 2013

    Y’know, I never thought much about audio books–oh, I’ve had a couple but–but the rights of and the process. I would think your books would be popular in that medium.

    I’ve done voice work projects and trust me, there are numerous retakes. It does take time to produce a smooth finished project.

    This was fascinating, Elizabeth.

  5. drwApril 12, 2013

    Very, very helpful! Thank you very much. I’ll have to rethink about how to publish my books.

  6. L. Diane WolfeApril 12, 2013

    This is great! I’m going to add this link to my Publishing 101 handout.

  7. Alex J. CavanaughApril 12, 2013

    That’s a really cool process. At least you get options for selecting the best voice.

  8. Alan OrloffApril 12, 2013

    I’ve embarked on an ACX project myself. Hope to have something to announce by the end of May or so. Thanks for sharing your experience, Elizabeth!

  9. Maya PrasadApril 12, 2013

    Excellent, thorough advice for self-pub authors looking into audio. I will definitely pass this on to my indie friends!

  10. Cold As HeavenApril 12, 2013

    I like audiobooks. Nice to have when driving and when doing house work and other things that doesn’t require a lot of brain activity.

    You should do the narration yourself. Then you can keep all the rights. Writing the book is probably more difficult than reading it loud >:)

    Cold As Heaven

  11. Elizabeth Spann Craig/Riley AdamsApril 12, 2013

    Jemi–Me either. I’d never even thought of voice in those terms before!

    Margot–You’d be a *natural* for this. Especially with your history as a DJ.

    Teresa–I’ll keep you posted! And…I’d love to hear those Little House books in audio. :)

    ~Sia–I think the process scared me a little. And, obviously, I was worried about the cost. Once I started delving into it, though, I got more and more interested.

    I can only imagine how long it would take to even read a page. I’d be stumbling all over my own words…

    drw–Thanks for coming by. :)

    Diane–Thanks so much!

    Alex–And that’s the best part!

    Alan–Exciting! Can’t wait to hear how that goes for you!

    Maya–Thanks!

    Cold As Heaven–I very much like the idea of them, but I’m not an audiobook listener, myself. And…you’d be *amazed* at the number of standards that these audiobooks have to meet to go up on ACX. I might have entertained the thought of doing it myself for about 2 seconds…then I saw months of work and gave that plan up!

  12. Dina SantorelliApril 13, 2013

    My audiobook for BABY GRAND just premiered last month. I used ACX after attending an ACX seminar hosted by ASJA last summer. All I can say is ACX makes the entire process EASY! The key, though, is finding the right narrator. I absolutely LOVE my narrator’s voice, and we worked well together overall. As Elizabeth says, if you do a royalty share, you don’t have to lay out any money upfront, and you split your profits 50/50 with your narrator/producer. By the time my audiobook premiered on Audible, I had already sold 5 copies. Very cool!!!

  13. Dina SantorelliApril 13, 2013

    Also, if I may add… The author’s job is SO not over after the narrator is selected. I worked very closely with my narrator — as one would with an editor — to make sure that the narration was correct or how I wanted it to be. It was a chapter by chapter process. Very involved. Totally exciting and worthwhile, but I listened to every chapter of BABY GRAND along the way. You need to, so you can avoid problems at the end.

  14. Jodie Renner EditingApril 13, 2013

    Thanks for sharing your research and expertise with us in such a clear, comprehensive, informative way, Elizabeth! Much appreciated.

  15. Elizabeth Spann Craig/Riley AdamsApril 13, 2013

    Dina–They *do* make it easy, don’t they? They have a lot of available information to work through. And there are many, many narrators on the site. I was very impressed.

    Dina–Oh gosh. Well, that sounds like wishful thinking on my part. Thanks for the heads-up!

    Jodie–Thanks so much for coming by!

  16. JoelApril 13, 2013

    The tips on choosing and working with a narrator are priceless.

    Thanks ever so much for sharing your research, Elizabeth. Much anticipating more of these posts as you work through the process.

    I’ll be sending my readers over to follow along.

  17. Elizabeth Spann Craig/Riley AdamsApril 13, 2013

    Joel–Thanks! Yes, those narrator posts were particularly useful to me. I didn’t want to bumble through the process, using bad etiquette and it’s hard to know what the standard procedure is for this stuff. I’ll definitely keep updating as I work through it. :)

  18. Julie MusilApril 16, 2013

    Holy cow, you are a trailblazer! Thanks SO much for this awesome information.

  19. Josh LanyonApril 16, 2013

    I’ve had excellent results with ACX, but you should be aware that the pricing of your product isn’t quite as clear cut as you might think.

    http://joshlanyon.blogspot.com/2013/04/say-it-aint-so-acx.html

  20. Rena GeorgeApril 16, 2013

    Fabulous stuff here, Elizabeth. Thank you so much for sharing.

  21. Traci KenworthFebruary 5, 2014

    Thanks for bringing this up!! I had no clue about this either. I’ll be sure to keep reference to your blog when the time comes.

  22. Juliel MusilFebruary 5, 2014

    Elizabeth, the production of my audiobook just started a couple of days ago! I hadn’t even though of audio until I’d read about it here on your blog. When I closed my eyes and listened to the narrator tell my story? It was SO amazing. I’m looking forward to the process, and I’m so glad I started early. THANK YOU!

  23. Gail HedrickFebruary 15, 2014

    Hi,
    This really was a very helpful post. In order to narrate the book, then I guess the voiceover artist prints the pages they will need from the ACX website? That wasn’t clear to me. Otherwise, very helpful, and it was neat to hear from other authors who have worked with a v/o artist.
    Thanks!

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