by Elizabeth S. Craig, @elizabethscraig
Here’s an update on promo approaches, platforms, etc. that I’ve been working with. Not only does this type of post help me assess what’s working, hopefully you might be able to find something here to experiment with, yourself.
ACX: This remains an important platform for me (audiobook). I think I’m just lucky to have gotten an excellent narrator there, Judy Blue. I was at an event in western North Carolina in late-summer and a lady came up to tell me how much she enjoyed Judy’s voice acting. It really helped me realize how widespread audiobook listening is and how readers rely on it as a way to enjoy books. I know many authors have seen a drop-off in royalties because of royalty restructuring there. I have too, but I have so many books on the platform that it’s still a nice source of income for me.
MailChimp: Many more subscribers. Some is due to participating in group contests, some due to the freebie for signup that I offer. I’ve also done a better job updating my back matter in older books to mention my newsletter.Continue reading
