twitter Archives

by Elizabeth S. Craig, @elizabethscraig

I posted on this last year, but I thought it was worth another mention. If you’re on Twitter, it’s pretty easy to find your best-performing tweets of the year and retweet them (I like to add a hashtag like ‘TopTweets2017′).

There are a few good things about doing this. For one, you can revisit content that’s proven popular for your followers on Twitter. For another, if you share other authors’ posts, it gives you the opportunity to highlight their content again, providing networking, along with goodwill. It can also be nice to stay active on social media during the holidays without being constantly online…simply schedule your top tweets using a service like Hootsuite or Buffer.Continue reading

by Elizabeth S. Craig, @elizabethscraig

If you’re like me, you’re in the middle of a very busy time of year. I’m trying to wrap up a project (definitely not releasing it in December…January is better, sales-wise) in the midst of shopping, decorating, and driving my daughter to her own events.

Besides all that, I’m still trying to keep up my online presence. One of the ways I make this easier around the holidays is to schedule my ‘top tweets of 2016’. The past couple of years I’ve used a very convoluted method of discovering and then scheduling these ‘best of’ tweets. But with Twitter analytics, I’ve found a better way.

First off, Twitter analytics is a very interesting tool, if you haven’t already been using it. Journalist and Publishing Perspectives Editor-in-Chief Porter Anderson explains why in his post “How to Use Twitter Analytics to Boost Your Social Media Marketing.” Even if you don’t want to schedule year-end tweets, if you’re not familiar with Twitter analytics, you should probably take a look. It’s interesting , at any rate, to see who your most influential follower is.

Here’s how to use it to learn your most popular tweets of the year:Continue reading