by Colleen M. Story, @colleen_m_story
When your readers come to your website, how long does it take them to figure out what kind of writing you do?
If it takes more than a few seconds, you may be losing readers, subscribers, and others who could be interested in your work.
According to research and consulting firm Nielsen Norman Group, users often leave web pages in 10-20 seconds. To gain user attention, you have to clearly communicate your value within 10 seconds.
That may seem a bit drastic, but if you think about it, you’ll find it rings true. Just take a few minutes to browse the Internet and discover how patient you are. You may be surprised at how quickly you move on if a site doesn’t hold your interest.
Fortunately, you can take full advantage of those 10 precious seconds with your potential readers by including one important thing on your website: a tagline.
Here’s why this can be so helpful to you and your readers.Continue reading