by Elizabeth S. Craig, @elizabethscraig
Writers read a lot about the importance of our author newsletter. Industry expert Jane Friedman explains it well in her post “Email Newsletters for Authors: Get Started Guide“:
“Emails can’t be missed like a social media post that disappears in readers’ feeds as more posts follow it. You truly own your email list, unlike Facebook or Twitter accounts. And if you use people’s email addresses with respect (more on that in a minute), those addresses can become resources that grow more valuable over time.”
I was a slow adopter to email newsletters, unfortunately. I couldn’t believe that readers really wanted to hear from me in their email inboxes. Once I finally realized the value of newsletters and that readers were volunteering to hear from me, I had a good deal of catching up to do.Continue reading