Twitter Analytics for ‘Best of 2016’ Tweets

Twitter Analytics for 'Best of 2016' Tweets is a post by Elizabeth S. Craig

by Elizabeth S. Craig, @elizabethscraig

If you’re like me, you’re in the middle of a very busy time of year.  I’m trying to wrap up a project (definitely not releasing it in December…January is better, sales-wise) in the midst of shopping, decorating, and driving my daughter to her own events.

Besides all that, I’m still trying to keep up my online presence. One of the ways I make this easier around the holidays is to schedule my ‘top tweets of 2016’. The past couple of years I’ve used a very convoluted method of discovering and then scheduling these ‘best of’ tweets.  But with Twitter analytics, I’ve found a better way.

First off, Twitter analytics is a very interesting tool, if you haven’t already been using it.  Journalist and Publishing Perspectives Editor-in-Chief Porter Anderson explains why in his post “How to Use Twitter Analytics to Boost Your Social Media Marketing.”  Even if you don’t want to schedule year-end tweets, if you’re not familiar with Twitter analytics, you should probably take a look. It’s interesting , at any rate, to see who your most influential follower is.

Here’s how to use it to learn your most popular tweets of the year:Continue reading

Scheduling Our Upcoming Year

By Elizabeth S. Craig, @elizabethscraig

I’m not so much of a fan of New Year resolutions. They seem too ephemeral for me…like a bucket list or something. There’s no meat to them. It’s a wish list. Instead I take what I want to accomplish, create a production plan, and put dates and ‘to dos’ on my calendar.

Although this makes me sound like a wonderful planner, I’m only a halfway decent planner. The truth is that I need to get on the calendars for my production team—in particular my cover designer.

Next year’s releases: At this point, I’ve also announced upcoming titles to my readers in both the backs of 2015 releases and on my website. This holds me accountable to my schedule and keeps me on track as well as ensures that readers are looking out for more launches in the series they’re reading.Continue reading

Curating Links and Scheduling Them

By Elizabeth S. Craig, @elizabethscraigfile5951239550691

I’ve seen several articles and post comments online recently where writers have stated they’ve used services like Buffer to schedule tweets because it’s very cumbersome to mass schedule on Hootsuite.

Buffer is a popular scheduler.  It just didn’t work for my purposes because I like more control over when I’m scheduling tweets and I wanted to schedule more than 10 updates per day, which would require a paid Buffer subscription. I also needed to be able to download weekly lists of all of my updates for my weekly Twitterific link roundup.  I’m on Hootsuite Pro : a paid subscription that allows me to download reports/lists of my updates.

You can mass schedule on Hootsuite Pro with limited trouble.  These how-to posts can be really dull if you’re not interested in the topic explained, I know.  But I do think that scheduling our social media updates saves us a lot of time. Continue reading

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