by Robin Houghton, @RobinHoughton
Are you a blogger who likes to stay on top of blog statistics? Do you regularly check 
which sites are sending you traffic, or which posts are the most popular? Do the stats affect the decisions you make about your blog?
For professional bloggers, monitoring the numbers is crucial – they need to know what’s working in order to do more of the same, and not waste time on blog posts and blog content that isn’t ultimately earning them money.
However, not everyone takes a systematic approach to measuring their blog’s performance. Most of us get excited to see visitor numbers rise, or a particular post get a lot of comments. Positive statistics can be encouraging. But monitoring the stats can easily become either addictive (checking too often and stressing about it) or overwhelming (what to do with all these numbers, and what do they mean?)Continue reading