by Elizabeth S. Craig, @elizabethscraig
I remember how stressed I was whenever I had a book launch for Penguin Random House.
For one thing, the launches were happening pretty regularly, since I was writing two series for them.
But mostly, I was stressed because their expectations were high. Any marketing related emails or calls were more centered on what were my plans for the release and less on what they were doing to promote it. (Let this be a heads-up for anyone thinking of pursuing traditional publishing for marketing support.)
Oh, the publisher’s publicity person did usually do one thing: set me up on a book blogger tour. But who was doing all the work? I was–I was writing the posts, sending them over to the bloggers, and answering comments.Continue reading