Promo and Business Tools for Writers

By Elizabeth S. Craig, @elizabethscraigBlog4

Recently, I mentioned that I’ve been working on a lot of different things…from foreign rights to promo.

My favorite type of promo is passive. I’ve learned that readers find me online and I don’t have to go through the unpleasant (and spammy) process of begging them to click over from Facebook or Twitter or anywhere else.  If they’re interested, they look me up.

But what I’ve recently realized is that I want them to be able to choose different ways of interacting with me and my books when they do look me up and go to my site.Continue reading

10 Tips for Making the Most of Your Award

By Dina Santorelli, @DinaSantorellibabyg_finalfinal2

So you’ve won an award for your book. Very cool. You should be congratulated not just for winning, but for having the gumption to enter that competition in the first place. Just submitting an entry in a contest means that you think your work is good enough to win, which, in my book, is an achievement whether or not it actually does. So good for you!

But now that you have won, after you’ve pinched yourself and celebrated with a much-deserved pat on the back, you’ve got some work to do. That award is something that separates you from all the other authors out there, so you need to let your readers and fans know about it. Here’s how:Continue reading

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