Although I wasn’t impressed by my first pre-order experiment, I’ve grown to accept pre-orders as a good way to make sure everything is in perfect order at the retailers on release day. I made changes in my pre-order strategy by including the pre-order on Amazon and by running the pre-order for a shorter period of time.
In December I ran a pre-order for a completely different reason: I wanted to delay a release until January, after the holiday busyness had settled down for readers. The book was finished by mid-December, so I decided to try to generate income while I waited for a better launch time.
Of course, I always second-guess myself. Would January really be better for sales than December? January is when everyone’s credit card bills come in. But then I reminded myself that December hasn’t been, for me, a good time to release. Fewer people are buying for themselves in December and they don’t have as much time to read. And I’d hardly be tempting new readers with the 12th book in a series.Continue reading
