By Elizabeth S. Craig, @elizabethscraig
I may have been slow to the email newsletter party. I believe, in fact, that I was the last guest to show up. I’m finally making up for lost time.
I mentioned recently that I’d actually decided to subtly promote my reader newsletter. This may not really qualify as promotion since it actually means I’m helping readers just locate the newsletter signup. It was almost secret before. If readers somehow found their way to my website, perhaps they could miraculously locate my newsletter signup in my crowded sidebar.
Realizing that this was (however accidentally) rather anti-reader in approach, I thought the whole thing through a bit more. I started putting my newsletter signup in my email signatures, on my profile at Wattpad, on Goodreads, on Facebook, and other places that readers were likely to congregate or look me up. I also pitched my newsletter on this site on the reader-oriented pages (books, buy my books, etc.) This has resulted in over 30 signups since I started this drive in mid-March.Continue reading
