newsletter Archives

Writing a Better Reader Newsletter

January 15, 2018December 24, 2017Promo Tips, Uncategorized

by Elizabeth S. Craig, @elizabethscraig

I’ve mentioned before that I always feel a little apologetic when I send a newsletter to readers. I’m so inundated by emails that the idea of wanting more emails seems impossible to me. But that’s just the thing we need to remember: readers do want to receive our newsletter. That’s why they signed up for them.

I only send my newsletters when I have a release, which means that I’m sending a newsletter out about three times a year. My newsletter include buy-links for the new book, a few recipes (I don’t enjoy cooking, but I like passing along easy recipes), and updates on my life and what I’m working on now.

I’m always on the lookout for ways to make my newsletter better. I came across three articles on the same day and saved all of them for future use since each one had at least one helpful takeaway. I thought I’d pass the information along here in case it helps others.Continue reading

Newsletter Signup Tactics

August 1, 2016July 24, 2016Business of Writing, Promo Tips, Uncategorized

by Elizabeth S. Craig, @elizabethscraig

Writers read a lot about the importance of our author newsletter. Industry expert Jane Friedman explains it well in her post “Email Newsletters for Authors: Get Started Guide“:

“Emails can’t be missed like a social media post that disappears in readers’ feeds as more posts follow it. You truly own your email list, unlike Facebook or Twitter accounts. And if you use people’s email addresses with respect (more on that in a minute), those addresses can become resources that grow more valuable over time.”

I was a slow adopter to email newsletters, unfortunately. I couldn’t believe that readers really wanted to hear from me in their email inboxes. Once I finally realized the value of newsletters and that readers were volunteering to hear from me, I had a good deal of catching up to do.Continue reading

Our Author Newsletter–Getting Started

November 9, 2015November 9, 2015Business of Writing

by Elizabeth S. Craig, @elizabethscraig

Industry experts say that our author newsletter is our most important tool for marketing our books. We can communicate directly with readers who love our books and want to hear about new releases.

Today I’m at the IWSG blog talking about getting our newsletter off the ground, and ideas for attracting more subscribers to our list. Hope you’ll pop over!