by Elizabeth S. Craig, @elizabethscraig
Sometimes there is so much promo-related stuff to do that it can seem overwhelming.
And, once we actually feel as if we get a handle on everything, that’s when something changes. There’ll be a new marketing approach or a new platform to use.
For me, it’s been helpful if I approach promo the same way I approach writing a book. It’s sort of like the saying: how do you eat an elephant? One bite at a time.
If I can make at least a little progress each day, I feel as if I’ve really accomplished something.
It might be most helpful to make a list of things you want to update or areas you may want to learn more about.
Some of these tasks you may want to break down into several days of projects. Breaking them down makes them even less intimidating to tackle. For example, if you were completely new to Goodreads: read for 10 minutes about the site, set up a login, create your profile, link to your books, sign up for a giveaway, etc.Continue reading