By Elizabeth S. Craig, @elizabethscraig
There’s an adage that states potential customers must see a marketing message seven times before deciding to purchase a product.
I’m someone who has to hear about a promo technique seven times before finally deciding to experiment with it.
Except in the case of Amazon keywords. I’ve read likely a couple of dozen blog posts on Amazon keywords. Only now have I finally scraped up enough time to work on it.
Amazon, of course, is a search engine. There’s metadata involved, there’s SEO involved. We need to make our books visible to potential readers.Continue reading