by Elizabeth S. Craig, @elizabethscraig
It used to annoy me when I’d read about how important it was to offer a free book to readers for newsletter signups or as rewards for newsletter subscribers.
The advice was all well and good, but it rarely got into the nitty-gritty of it. How exactly were we supposed to give away these freebies? Surely I wasn’t expected to monitor signups and send out individual emails to subscribers?
The same problem would arise when I’d be invited to participate in group giveaways or when I’d need to submit advance review copies.
How was I supposed to share these files with subscribers or reviewers without manually sending them out?Continue reading