By Elizabeth S. Craig, @elizabethscraig
Recently, I mentioned that I’ve been working on a lot of different things…from foreign rights to promo.
My favorite type of promo is passive. I’ve learned that readers find me online and I don’t have to go through the unpleasant (and spammy) process of begging them to click over from Facebook or Twitter or anywhere else. If they’re interested, they look me up.
But what I’ve recently realized is that I want them to be able to choose different ways of interacting with me and my books when they do look me up and go to my site.Continue reading