Follow Buttons for Your Author Website

A mother duck swims through a pond with her ducklings behind her.

by Elizabeth S. Craig, @elizabethscraig

I think it’s pretty easy for our readers to miss out on our releases. We all have very busy lives and all get bombarded each day by advertising and emails. I have several releases a year and know they must slip by a good number of readers.

Naturally, the first line of defense for preventing this from happening is to have readers join our email newsletter.  Even then, though, emails can get lost in the tidal wave that hits our inboxes each day.

To help keep this from happening, I have a few other ways for readers to keep up with what I’m up to.Continue reading

BookBub for Authors Who Don’t Run Ads

Man holding cell phone in black background.

by Elizabeth S. Craig, @elizabethscraig

Although I haven’t run a BookBub ad, I have an author profile on BookBub.  It’s free and there are excellent reasons for having a presence there, whether or not you ever intend to run an ad.

Perhaps the biggest reason is that BookBub will update your followers when you have a new release. This is what my readers received from BB on the 23rd:

BookBub also can help us connect with new readers by emailing subscribers and suggesting authors to follow.

Tom Corson-Knowles of TCK publishing points out that linking your author profile on BookBub to your website also is a huge SEO boost for your site.

I wondered, when I set up the profile there if my readers were BookBub subscribers. But with absolutely no effort on my part, I have over two hundred followers there.  So…the answer is yes.  :)Continue reading

Book Promo Services

Large 'Sale" sign in the background and an older woman walking past it on the street. Post title, "Book Promo Services" is superimposed on the photo.

by Elizabeth S. Craig, @elizabethscraig

I’m always on the lookout for ways to connect to readers and find new readers without being obnoxious.   I’m not one to really promote on Facebook and never promote on Twitter.

One way of finding and connecting with new readers seems pretty obvious to me: ebook promotion services.  The best-known of these is BookBub.  These aren’t retailers, these are services that let subscribed readers know about free or discounted books.
Continue reading

Trying New Things for More Visibility

By Elizabeth S. Craig, @elizabethscraig

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The business side of writing seems to take more and more time.

If I knock out my writing goal first, though, I don’t have that uncomfortable sense of being conflicted. And I remind myself that whatever time I spend putting my content “out there” should be repaid later on by sales. Hopefully.

AmazonCrossing.  Although I think there is still a huge untapped English-speaking or ESL audience out there in the digital reading market, I’ll admit to an interest in translation. After all, if I want to relax with a good book, I sure as heck want to read it in English.  Reading it in French (my high school and college foreign language) would be a struggle and certainly not as relaxing.

AmazonCrossing is the arm of the retailer that’s working on projects for translation.  I pitched them a book and am waiting on a reply.  We’ll see. I have a feeling it’s tricky to get in.Continue reading

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