by Elizabeth S. Craig, @elizabethscraig
2016 felt like a very busy year for me, although my production slowed down slightly. I wrote and published two books and am sitting on a finished third until after the holidays. Usually I’d be halfway through a 4th book by now.
I think the reason it felt so busy was because of all the promo-related and distribution-related things that I learned and all the various platforms I tweaked. I sat down and tried to compile all the different things that I’d read about, studied, and implemented and came up with a list to show myself that I’d been even busier than I’d thought.
Here’s a roundup of some of the things I learned in 2016:
I learned how to find more newsletter subscribers. I participated in more group-related promo for my genre and was part of several massive giveaways with fellow cozy mystery authors. Readers entered by signing up for newsletter lists. My newsletter list grew very quickly in 2016 because of this (from a free to a paid list) and my open rate remained nearly the same.
I found that I can keep my income relatively stable, even though individual book sales are down, by producing more books, in more formats, available at more retailers.Continue reading
