When Platform-Building Bites Back

by Elizabeth S. Craig, @elizabethscraig

MorgueFile--Crass
I read a post recently  (yes, I’m about a
month behind in my Feedly reader) that I thought was a very interesting
read…and I found myself wincing in sympathy for the writer.  The post is “Floundering
by Stevie Libra, guesting on Robert Lee Brewer’s  My
Name is Not Bob
blog.
Stevie seems to be relatively new to
writing and to platform-building.  She
stated that she’d participated in Robert’s 
30-day
Platform Challenge
in 2012, which resulted in setting up a presence on
different sites.  As she put it, getting
established on these sites created “a monster that required daily feedings of
intensifying proportions.”
It’s an interesting post because Stevie
analyzes some of the problems she was experiencing while trying to keep up with
her platform building.  These included
email collection for newsletters, fighting spam on her blog, what to blog
about, and finding the time to do any of these things when she was struggling
with her writing.
Stevie reports that she solved some of
her problems by cutting back and simplifying what she’s doing online. 
I was glad to see that she was cutting
back.  As Jane Friedman put it in a post
entitled “Industry
Trends Requiring Every Writer’s Attention
” on the Writer
Unboxed
blog, she stated:
If you’re a totally new, unpublished writer who is
focused on fiction, memoir, poetry, or any type of narrative-driven work,
forget you ever heard the word platform. I think it’s causing more damage than
good. It’s causing writers to do things that they dislike (even hate), and that
are unnatural for them at an early stage of their careers. They’re confused,
for good reason, and platform building grows into a raging distraction from the
work at hand—the writing.
Therefore, build your platform by writing and
publishing in outlets that are a good fit for you, lead to professional growth,
and build your network. The other pieces will start to fall into place.
I think that’s fantastic advice.  I will say that I think it’s important to set
up a few basics, even for new writers:
A professional email address (your name,
perhaps) with gmail, outlook, or another free provider.
A home base of some sort, as a
writer.  For me, it’s the blog.  My blog is the one place online where I
consistently interact with other writers. 
That’s been a critical source of support and encouragement for me as a
writer.  For you it might be some other
site you enjoy: Twitter, Facebook, Pinterest, etc.
For the harried, published writer:
If we regularly update our website/home
base (blog, etc.), and we need to cut back…I can’t see the harm in it.  I used to blog every day until my schedule
got so crazy that I cut back to four days a week.  I know several successful “slow bloggers” who
post once a week, but are very consistent and have large followings.  Again, I think it’s important to stick with
what we enjoy…if we enjoy Facebook more than blogging, then that’s what we
should focus on.  The important thing is
having a way for readers to connect with us, if they want to.
Eventually, I’m imagining (and it’s
already technically possible, but I haven’t seen it employed in any ebooks that
I’ve read) that eventually we’ll get to the point where our platform is located
inside our digital books.  Honestly, it
seems to me where this makes the most sense to connect with our readers…through
the books themselves.  I’ve seen live
links to authors’ Facebook and Twitter accounts, but it seems like we could have
more of an interactive book club type thing…forums, discussion boards, etc. in
the books.
How do you juggle social media and
writing?  Have you cut back your time
online?

Writing to the Rule of Three

by Linda S. Clare, @Lindasclare
MorgueFile: silverhairster
Writing isn’t an exact science. Maybe
that’s what Somerset Maugham meant when he said, “There are three rules for
writing a novel. Unfortunately nobody knows what they are.” Make that steep
learning curve a bit more manageable by using the Rule of Three.
The Rule of Three in Fiction. Since
nobody knows what the rules are, the “rule” is really a guideline. Don’t be a
slave! Use the Rule of Three as a guideline—to help you write better back story
(flashbacks) clauses and dialogue. Here’s how:
Back
Story:
Limit (especially in opening chapters)
back story/flashbacks to the Rule of Three. Use three or fewer sentences of
back story before at least touching back on the real time scene. If you allow
your reader to become immersed in the back story without revisiting the real
time scene, that reader is likely to forget about the real time scene. 
Clauses:
Use the Rule of Three in description. A
list of three (this, this and that) feels satisfying to the reader. Pay special
attention to threes when you want to establish a pattern for the reader to
remember. If you tend to draft exhaustive lists of description in setting or
character, edit out all but the best three to give your reader a quick and
complete picture of that person, place or thing.
Dialogue:
Write no more than three sentences spoken continuously by the same
speaker. After three, the dialogue becomes a speech. Break up with action,
narration or counter dialogue. Write no more than three exchanges between two
characters. Add a “beat” of action or narration to break up and keep reader
engaged.Try introducing a third character into a two-person scene to shift the
focus (camera) and make the dialogue/tension more complex.
Linda S. Clare is the author of women’s
fiction, including The Fence My Father Built
(Abingdon 2009) and upcoming A Sky without
Stars
(Abingdon 2014). She teaches writing at a community college and
for George Fox University and lives in the Northwest with her family and three
wayward cats. Visit her at www.Lindasclare.com
or connect at www.facebook.com/Lindaclarebooks
or @Lindasclare on Twitter.

Finding Your Unique Author Voice… Like Everyone Else?

Guest Post by J.J. Hensley
Just Google it.  Seriously. 
Just type “Unique Author Voice” into a search engine and see what pops
up.  Everyone seems to know how you need
to go about finding your unique author voice. 
There are steps, exercises, and even templates available.  We are told publishers want to find authors
who have a unique voice, but do we
really know what that means?  I found
mine – but, it’s not mine.
My voice is the sum of
38 years of reading, working, talking, listening, watching television, and
observing.  Is that what people mean by
finding that voice?  I have no idea.  But when I decided to write a novel, I knew
that if I researched how to go about it – how to outline, structure, work on
plot pacing, etc., then whatever I ended up with would not truly be mine.  So, I carefully and methodically winged
it.  The result was the publication of
the very first written work I had attempted. 
Would this work for everyone?  How
the hell would I know?  I’m just a guy
who got a book published.  John Grisham
is not concerned that I’m going to knock him down any best-seller lists.  I’m still blindly feeling my way through the
world of being an author and it’s not uncommon for me to slam my head into a
wall.  I can only pass along what I
learned during my writing anti-process.

#1.      I admitted my unique voice would not be
mine.
My author voice is the
sum of nearly four decades  of living,
reading, working, watching television, laughing, crying, fighting, and
loving.  The voice is that of Vince
Flynn, Mark Twain, my elementary school teachers, my family, my friends, my
coworkers, and my dogs (not in a Son of Sam way).  The collection of all of these influences is
specific to me and only me.  How could it not be unique?
#2.      Outlining and note-taking are overrated.
Prior to writing my
first novel, I refused to research anything about how other authors construct
their books.  After it was picked up by a
publisher, curiosity got the better of me and I looked at how some famous authors
construct stories.  One article I read
stated that Stephen King outlines 50 pages before every writing a single word
of the actual book.  Yuk.  That sounds awful.  And who is this Stephen King guy anyway?  What does that guy know?  Right? 
Obviously, Stephen
King knows more about writing than I ever will. 
But, I do know that if I tried to sit down and outline 50 pages before
writing a book, I’d never write a book. 
For me, writing is fun and needs to stay that way.  Besides, when I’m writing a book I honestly
have very little idea where the story is going until I write the very next
paragraph.  I know that drives some
people crazy, but that’s my anti-process. 
If people ask me what my current project is about, I have a lot of
difficulty telling them because sometimes I have no freak’n idea until I start
typing the next chapter.  I’m not being
coy.  I’m not keeping things close to the
vest.  I really don’t know.  That’s the fun part!  That’s part of my author voice.
#3.    I didn’t start with a story, as much as I
did with my own voice.
What do I mean by
that?  Well, I only had a general idea
what the plot for my novel RESOLVE would entail.  I knew the backdrop would be a marathon and
that I would have 26.2 “Miles” in the form of chapters.  That’s pretty much it.  Then, I thought of a strong word that would
be a good title.  Next, I came up with a
name for the protagonist.  I thought up
some strong words or phrases that I liked and wanted to integrate into the
book.  The result was that my author
voice was the nucleus of the novel and the plot developed around it.  I didn’t think much about it at the time, and
I probably would not have proceeded this way if I had bought some “How to Write
a Novel for Dummies” book prior to starting. 
Anyway, from what I understand, this method is backward compared to the
way many others write.  So be it.  Maybe my unique voice is also the result of a
jacked-up, backwards process that would not work for most others.  Cool.
So, the best advice I
can give anyone who is looking to find their unique author voice is to stop
looking.  You probably already have it in
you.  You got it that time you got your
heart broken, won that trophy, got beat up on the playground, or celebrated
your wedding.  The voice may sound a lot
like a combination of David Baldacci, John Verdon, your mother, and the loud
guy working at the coffee shop.  Perhaps
you can go with your gut and not your notes or some generic template.  Or… simply ignore everything I just wrote and
do what you feel is natural.  That would
be a pretty cool too.
 
J.J. Hensley is the author of the
critically-acclaimed novel Resolve. 
Resolve is available on Amazon.com, BarnesandNoble.com, and many
independent bookstores.  Visit the author
at:

Twitterific

 by Elizabeth S. Craig, @elizabethscraig

Twitterific links are fed into the Writer’s Knowledge Base search engine
(developed by writer and software engineer Mike Fleming) which has over 19,000
free articles on writing related topics. It’s the search engine for writers.
Sign up for our free newsletter for monthly
writing tips and interviews with top contributors to the WKB or like us on Facebook.
Mike Fleming worked with author and
writing coach James Scott Bell to offer an online, interactive, writing program
to help make your next novel great. It’s called “Knockout Novel” and
you can learn more about it at Knockout
Novel.com
.
Big news for BEA–6 top indies have a
booth. Is the BEA ready? http://bit.ly/16em6Vl
@bellaandre @cjlyonswriter @Porter_Anderson @hughhowey
Garroting as a
murder method in crime fiction: http://bit.ly/Z7qbHM
@mkinberg
Can we love our second book as much as
our first? http://bit.ly/Z7z97L @HartJohnson
@JohannaGarth
What do authors owe publishers?Ann
Patchett’s remarks in @thebookseller cause furor: http://bit.ly/12JdgKp @MickRooney7777
@Porter_Anderson

 

The need for self-pub work to be
well-produced–and the associated costs: http://bit.ly/13L23dw
@miralsattar @Porter_Anderson
Creating great blurbs from negative
reviews: http://wapo.st/18iREXv
@RonCharles @washingtonpost
How to Write a Book in 3 Days: Lessons
from Michael Moorcock: http://bit.ly/14EMh3g
via @this_distracted
3 Ways to Add Repetition That Pleases
Readers: http://bit.ly/14YQyOJ @KMWeiland
A closer look at Amazon’s fan fiction
program, Kindle Worlds: http://bit.ly/11jgGp4
@flourish @scalzi @Porter_Anderson
A free directory of
cover designers, formatters, freelance editors, and more: http://bit.ly/nolbXq
The Search Engine for Writers: http://hiveword.com/wkb/search
11 Ways Stay-at-Home Moms (and Other Busy
Folks) Can Find Time to Write: http://bit.ly/10wUfYe
@KMWeiland @devtflaherty
The Reality of Writing for Content Mills
— 14 Writers’ True Stories: http://bit.ly/15vRwWQ
@TiceWrites
Why We (and our characters) Fall in Love:
http://bit.ly/10wUO4v @FaeRowen
5 Writing Lessons 1 Writer Learned from
Being an Editor: http://bit.ly/15vRFJO
@diymfa @emilywenstrom
A reluctant poet: http://bit.ly/10wVarJ
The Rule of Three in Writing: http://bit.ly/15vSd2q @SKRViLL
Getting Comfy with the Discomfort: http://bit.ly/10wX2km @SarahrCallender
What 1 writer loves about notebooks: http://bit.ly/15vTkiP @Jennifer_Castle
Speculative fiction: the superset of all
possible literature: http://bit.ly/10xal4g
@shunn
Washington Post’s Outlook avoids these
words and phrases: http://bit.ly/15wNPjO
Why The End Of Professional Magazines May
Be In Sight: http://bit.ly/10xNnKq
Selling Yourself as a Writer: http://bit.ly/15wO12x @robertleebrewer
@ShaunEHorton
Labels of an introverted writer: http://bit.ly/10xNJk9 @hopeclark @danasitar
The Point of the Paperback: http://bit.ly/15wOtOg @nicholebernier
@the_millions
Inventing New From Old: http://bit.ly/15wOxNQ @mooderino
3 Storytelling Methods to Improve Your
Writing or Speaking: http://bit.ly/10xO5qZ
@dennisbrooke @bloggingbistro
3 Ways to Reuse Your Research: http://bit.ly/15wOJNj
“I Love Your Story Anyway!” —
Tales From the Unintended Audience: http://bit.ly/10iAzdQ
@museinks
10 tips for handling public pressure and
online vitriol without losing it: http://bit.ly/10NQ1KG
@ajackwriting
7 Tips for Choosing Your Book Cover Art: http://bit.ly/10iAE15 @charmaineclancy
Maximizing Your Fallow Season: http://bit.ly/10NQf4u @JMHochstetler
@SouthrnWritrMag
How to Write Great Analogies: http://bit.ly/10NQUmx @ava_jae
8 Types of People Who Attend Writing
Conferences: http://bit.ly/10iBhaW
@writersdigest
Converting Posts to Resource Pages: http://bit.ly/10NRCjG @JFBookman
When The Writing Challenges Are All
Mental: http://bit.ly/10NRH7b
@nataliewhipple
Don’t Be a Hater: On Lit Mags and Their
Covers: http://bit.ly/10iBsTB @grubwriters
@thereviewreview
Do We Expect Too Much Realism in Our
Stories? http://bit.ly/10NRUXW
@Janice_hardy
Robert Frost’s 10 favorite books: http://bit.ly/10iBD1f @csmonitor
11 quick + dirty things about writing: http://bit.ly/10NSAwv @justinemusk
2 tips to help you build your online
presence: http://bit.ly/10iBURN
@BloggingTipsCom
Writers Writing About Writers Writing
About …  http://bit.ly/10NSO6J
@amazingstories0
What It Takes to Be a Real Author CEO: http://bit.ly/10iBYks @kristenlambtx
The Sting of a Negative Review: http://bit.ly/10NT0CY @V_Rossibooks
Busting publishing myths: http://bit.ly/10iCaQJ @rachellegardner
Self Esteem and Avant-Garde Cinema: http://bit.ly/10NTcC8 @scriptmag
Literary Agents Are Watching Blogs &
Amazon Bestseller Lists: http://bit.ly/10iChMl
@galleycat
7 Publishing Tips 1 Writer Learned at the
Writer’s Digest Conference: http://bit.ly/10NTjxI
Making a Social Media Marketing Calendar:
http://bit.ly/10iCmPY @vgrefer
How To Get Honest Book Reviews: http://bit.ly/12rcgco @woodwardkaren
What do readers want from front matter
and end matter? http://bit.ly/YOxBQ0
When you don’t want a blog–the basic
author website: http://bit.ly/YOyc4j
@Trucking_Lady
25 Tactics to Promote Your Blog via
Facebook and Twitter: http://bit.ly/12reh8B
@heidicohen
The Short Story on Structuring Your Short
Story: http://bit.ly/12remsV @storyfix
The Real Reason Why Science Fiction
Westerns Are Such a Hard Sell: http://bit.ly/YOytEn
@i09
An analysis of 1 book’s opening: http://bit.ly/12reKaJ @Janice_hardy
Physical attribute thesaurus–head: http://bit.ly/YOyBUj @angelaackerman
Your Website Images – Be Careful What You
Delete: http://bit.ly/YOyHeH @karencv
Top 20 Greatest Sci-Fi & Fantasy TV
Show Finales: http://bit.ly/12rf75b
@sfxmagazine
Five Year Writing Plans: http://bit.ly/YOyRmc
“Most contemporary literary fiction
is terrible” : http://bit.ly/12695X5
@salon @jrobertlennon
Tips for effective linking in WordPress
blogs: http://bit.ly/10ICCJL
@BloggingTipsCom
Burning the Manuscripts: http://bit.ly/1269EjS @henriettepower
Spice Up Your Writing: http://bit.ly/10ICXMB
Trading favors and our integrity: http://bit.ly/126a5dY @KSElliott_Shark
Advice for trad. published writers now
interested in self-pub: http://bit.ly/10IDqi3
@jamesscottbell
The Numbers Game: What to do after you’ve
submitted a short story: http://bit.ly/10IDuy6
@amazingstories0
Fantasy Weapons – the Good, the Bad, and
the Ugly: http://bit.ly/10IE8vB @Chilari
How to move your story: http://bit.ly/126xb44 @lindasclare
7 strategies for ebook pricing: http://bit.ly/YFkQ82 @digibookworld
The Five Cornerstones of Dramatic
Characterization: http://bit.ly/126xJqK
@thecreativepenn @DavidCorbett_CA
Utopia and Dystopia – The Many Faces of
The Future: http://bit.ly/YFl27h
@VeronicaSicoe
3 Tips for Hooking Readers: http://bit.ly/126y6Se @MissyTippens
The Thin Line between Character Strengths
and Flaws: http://bit.ly/YFt2VX @jamigold
Are We Badgering Readers? http://bit.ly/10EnkBj @BTMargins
@randysusanmeyer
Creating Your Fantasy Bible: http://bit.ly/YFtfbu @ThereDraftAgain
Leave In Everything: http://bit.ly/10EnpoC @mooderino
Using Zombies To Eliminate Passive Voice:
http://bit.ly/YFtpjm
How to Stop Self-Sabotaging: http://bit.ly/10EnHvt @RealE
How to Increase Tension in your Story: http://bit.ly/YFu5VO @shalvatzis
Break the Rules to Become a Best Seller: http://bit.ly/10EnIzv @livewritethrive
5 Things Fiction Acquisition Editors
Never Say: http://bit.ly/YFubg0 @novelrocket
It’s not enough to write the book.  Self-pubbed authors must think about
business: http://bit.ly/10EnNTQ
@nataliegayle1
Links to help with the querying process: http://bit.ly/YFuibD @ingridsundberg
Editors: Freelance v. In-house: http://bit.ly/10EnSa6 @fictorians
Dear author: your name is your brand.
Here’s why: http://bit.ly/YFutUc
@JosieBrownCA
4 Words That are Killing Your Prose: http://bit.ly/16b7zJQ @write_practice
The Care and Feeding of Secondary
Characters: http://bit.ly/16b87iO
Algorithms—Are They Killing the
“Kindle Revolution”? http://bit.ly/13igsKD
@annerallen
3 Ways to Improve Your Author Website
Today: http://bit.ly/16b8zNV @janefriedman
Handling conflict in a virtual world
(esp. in online writing communities): http://bit.ly/16b9qOE
@Jan_Ohara
Elements that can make a story fail: http://bit.ly/YTTn4J
Know Your Characters: http://bit.ly/129iL3c
The Three Levels of Commitment: http://bit.ly/YTTxt1 @jeffgoins
5 Ways Publishers Can Be More Like
Start-Ups: http://bit.ly/129iVaO
@pubperspectives
Short story prompts: http://bit.ly/129nQbF @storyadaymay
4 Ways Blogging Will Make You a Better
Writer: http://bit.ly/104TJUm @diymfa
@danblank
Self Publishing Video Tutorials: http://bit.ly/10cxgkl @galleycat
No Matter the Genre, Many Great Books
Start With a One Sentence Idea: http://bit.ly/1422Ups
@bob_mayer
Why 1 writer chooses to write erotic fan
fiction: http://bit.ly/1423tzy @ClarionUCSD
The Writing Conference Trifecta: http://bit.ly/18Kt6I7
Write a killer first line: http://bit.ly/1423SBY @MartinaABoone
@finneyfrock
The art of story Velcro: http://bit.ly/18KtBlt @Rachel_Aaron
What Downton Abbey Can Teach us About
Tension: http://bit.ly/18KudaM
@Janice_Hardy
Agent lessons from a conference panel: http://bit.ly/1426zU6
Comparison is the thief of joy: http://bit.ly/18KuL06 @tawnafenske
Life with a Writer: http://bit.ly/18KvWN6 @GingerJohnson_
Pitching dos and don’ts: http://bit.ly/14288Bi @gordonwarnock
Should Being Creative Feel Good? http://bit.ly/18Ihv9q @brandenbarnett
Agent advice for better manuscripts: http://bit.ly/18Kwvq9
When writers hesitate to send out their
work: http://bit.ly/10ygY5j @evilwriters
What 1 writer does when she gets stuck
while writing: http://bit.ly/10yh90o
@Word_Wrestler
Instant gratification and pacing: http://bit.ly/10yhf8s @KristenJett
How 1 agent prepares for an author
submission: http://bit.ly/17uiHkG
Writers Write – Seeing the Cliché Through
New Eyes: http://bit.ly/10yhznE
@matty_gibbon
A Peek at the Real Life of That Writer
You Envy: http://bit.ly/17uiWw5 @TiceWrites
What would you write if you weren’t
afraid? http://bit.ly/YMHwmS
@rachellegardner
Full Shot for Full Effect: http://bit.ly/13pqd9J @livewritethrive
The Agony and the Ecstasy:
Self-Publishing: http://bit.ly/13pqlG9
@PattiHill
The Slow Language of Sculpture, the Fast
Language of Words: http://bit.ly/13pqsBR
@the_millions
What New Skills Do Publishers Need to
Navigate in Publishing? http://bit.ly/YMI4Ju
@pubperspectives
The 3 forces that are shaping 21st
century book publishing: scale, verticalization, and atomization: http://bit.ly/13pr1LS @PassiveVoiceBlg
4 ways to improve your writing through an
online writing workshop: http://bit.ly/YMInEj
@bookbaby
How To Write Episodic/Serialized Fiction:
http://bit.ly/13prjSP and http://bit.ly/13prmhu @woodwardkaren
Storytelling–Know the Three Levels of
Tradecraft: http://bit.ly/YMIEqG
@cockeyedcaravan
The end game: http://bit.ly/14c1ety @JoeMoore_writer
When characters age in a series: http://bit.ly/14c1tVg @rachelnseigel
Writing partner etiquette: http://bit.ly/14c1LM3 @KenLevine
How to Use Stream of Consciousness: http://bit.ly/14c1SXW @kmweiland
5 Easy Ways to Overcome The Fear of
Public Speaking: http://bit.ly/14c22yy
@jesslaw
Why We (and Our Characters) Fall in Love:
http://bit.ly/1098GoW @FaeRowen
Defeat Distraction: Refocusing with
Purpose: http://bit.ly/14c2pJq @LeoBabauta
Script To Screen: “Young
Frankenstein”: http://bit.ly/1098Nkt
@gointothestory
Beating Creative Block: 10 Ways to Bring
Back Creativity: http://bit.ly/1098ZjJ
@youthedesigner
How to start a group blog: http://bit.ly/14c3vEU @diymfa
The Pros of Professional Development: http://bit.ly/14c3IrO @bluemaven
How to Create an Author Page on Facebook:
http://bit.ly/1099v1f @juliemusil
5 Rules For Writing A Murder Mystery:
Keeping the Murderer Secret Until The End: http://bit.ly/109anCM
@woodwardkaren
The History of Serialized Fiction Gets a
New Chapter: http://bit.ly/109asGR
@AndrewLiptak
Owen Egerton’s 30 Writing Tips: http://bit.ly/10Z28ut @woodwardkaren
Words don’t exist in a vacuum: http://bit.ly/12JzVVF @lkblackburne
Why writers should use food in their
stories: http://bit.ly/10Z2n8N
@write_practice
How James Patterson Made 94 Million
Dollars Last Year: http://bit.ly/12LP9e0
@Gretchen_Archer
Scroll to top