The Slow Release—Not the End of the World

By Elizabeth S. Craig, @elizabethscraig

It used to be, and still mainly is, in traditional publishing, that you wanted a really strong book release.  My publishers like to see good pre-orders and a high sale volume for the first month of a book’s release.  They want books sold off bookstore shelves and few returns.

That’s mostly because, in the print tradition, if you didn’t have a strong start and your books hung out on bookstore shelves too long, the stores would quickly end up shipping those books back to the publisher to make room for other titles.

But with digital sales, we’re in it for the long haul.  Amazon will keep those books for sale—there are no returns.  Having a strong start is nice…but not vital.  It’s more important that we realize we’ve got a long time to keep ourselves and our books visible—that the online relationships and networking that we’re doing is going to continue for a very long time.

The first time I put a self-published book up in 2011, it took a while to get sales moving.  Luckily, I’d read enough blogs at the time to know that this was how it worked in the digital world.  It wasn’t as if I really promoted the release—I think I mentioned it on the blog.  I believe I made a Facebook mention (something along the lines of:  If you’ve enjoyed my other series, hope you’ll check out the new release in my Myrtle Clover series).

Slowly, though, it started to catch on.  What really accelerates sales is when Amazon’s algorithms (whatever they may be…and none of us really knows what they entail) start working in your favor.  I keep checking my book’s page to see when the “customers who bought this also bought_____” shows up. It’s a tremendous relief when it does, because my part is pretty much done at that point.  The sales escalate and I can start ignoring the sales and focus on writing my next book.

Each of my self-published books has had a slow start.  Some took a week or more to get going and others a little less than a week.  I know that Amazon sends emails to readers when I have a Penguin book release—some folks share the emails they receive with me.  But I don’t think they’ve ever emailed readers to let them know about a new self-published release of mine.  At least, no one has ever mentioned it.  Obviously…that would help.  But their algorithm works enough in my favor that I’m not too concerned about the lack of promo emails.  And the free book promo that I run for another book in the same series also helps with sales for the entire series.

Industry expert Jane Friedman’s new online magazine for writers, Scratch, had an interesting article recently in its preview issue:  “The Age of the Algorithm.”  The article states:

Author Joanna Penn writes, in How to Market a Book, “Launch sales are generally disappointing compared to what happens once the Amazon algorithms kick in and you get some traction around reviews and reputation.” Likewise, novelist Hugh Howey, who signed with a traditional publisher after succeeding on his own, said during an industry conference in May, “I don’t have a timeframe for a book to do well. I let readers be the one to discover it and tell everyone. They can do it with a level of excitement that’s more genuine than me. It’s a real slow burn.”  See more of the article here.

I’ve gotten to the point where I’m not restless while I wait for the book to catch on with readers.  But I have friends who have other strategies for a spike in sales at the start of a launch.  I’ve seen them:

Mention it on Facebook and Twitter (once or twice is definitely enough there).

Throw a Goodreads giveaway for print copies.

Send a newsletter to inform readers that they’ve had a release.

Some have signed up for services like Wattpad or Story Cartel to get reviews going.  The number of reviews a book has seems definitely linked into Amazon’s algorithm, although no one knows to what extent.

Blog tour.

Whatever your strategy, it should include writing that next book. All of the problems I’ve seen with writers who drive others nuts with over-promoting is tied to the fact that they’re putting all of their energy into that one book.  So much better to do some light promo while working on book two.  Because one thing seems clear…the more real estate you own on an online retailer like Amazon, the better it is for sales.

Thoughts about the longevity of book life at online retailers?  Have you ever had a book that was slow to start?  What kinds of things do you do to spur sales for a launched book?

 

Image: MorgueFile: helicopterjeff

Twitterific

By Elizabeth S. Craig, @elizabethscraig

 

By Elizabeth S. Craig, @elizabethscraig

Twitterific links are fed into the Writer’s Knowledge Base search engine (developed by writer and software engineer Mike Fleming) which has over 23,000 free articles on writing related topics. It’s the search engine for writers.

Check out the new resource for writers.  It’s Alex J. Cavanaugh’s Insecure Writer’s Support Group website.  There you’ll find pages of links to resources—writing tips, publishers, agents, queries, self-publishing, marketing, contests, and publications for writers.

The Age of the Algorithm: Is everything we know about book marketing about to be wrong? http://dld.bz/cSTXR @JaneFriedman @scratch_mag

Characters–Wealth and Power.  Alpha Dogs: http://dld.bz/cSWEw @camillelaguire

Macmillan and the Library Biz: http://dld.bz/cSP7g @sarahw @laurahazardowen @Porter_Anderson

Publishing’s future in “concept, creative work & technical production”: http://dld.bz/cSP8d @Porter_Anderson @MirabilisDave @agnieszkasshoes

Contracts 101: The Stand Up for Your Rights Clause: http://dld.bz/cSRbE @JaneFriedman @scratch_mag

Books are content, not containers. Moving into a “webby” future: http://dld.bz/cSWEM @Porter_Anderson @PeterHaasz @tealtan @katepullinger

Crime fiction–giving into temptation as a theme: http://dld.bz/cSWFU @Mkinberg

Play a story game to generate ideas: http://dld.bz/cTc9Q @camillelaguire

A free directory of cover designers, formatters, freelance editors, and more: http://bit.ly/nolbXq

The Art of Tiger Trapping and Truth in Writing: http://dld.bz/cS6VQ

How not to be a starving freelancer: http://dld.bz/cS6Wh @KristenStrassel

A Conversation About Writing Conferences: http://dld.bz/cS6Wp @Vol1Brooklyn

Designer Combines Bed & Writing Desk: http://dld.bz/cS6Wq @galleycat

The Flawed Notion That Novels Can Transcend Genres: http://dld.bz/cS6Wr @TheAtlantic

Writing and the Creative Life: “Creativity-In-Action”: http://dld.bz/cS6Wv @gointothestory

Neil Gaiman explains the worth and value of libraries: http://dld.bz/cS6Wz @boingboing

Writing Through Depression: http://dld.bz/cS6WA

Writing Pitfall: Stereotypes and Clichés: http://dld.bz/cS8ED @Savage_Woman

3 Easy Ways to Increase Your Writing Speed: http://dld.bz/cS8Fs @francescaSN

No-inventory publishing changes everything for everybody and nobody will escape making adjustments: http://dld.bz/cS8Fw @MikeShatzkin

What to Price Your eBooks: an Ongoing Experiment: http://dld.bz/cS8F4 @loriculwell

The indie publishing option for short fiction: http://dld.bz/cSy5V @smithwritr

How To Create Your Screenplay Plot In 5 Steps: http://dld.bz/cS36y @raindance

How to Kill the Inner Critic Inside Your Mind: http://dld.bz/cS4ad @kippras @MenwithPens

10 tips to bag a writer: http://dld.bz/cS4a6 @npbooks

11 Famous Authors Who Weren’t Published Until After Age 40: http://dld.bz/cSDrX @11points

How Stephen King’s Wife Saved ‘Carrie’ and Launched His Career: http://dld.bz/cSDva @mental_floss

Turn Traumatic Experiences Into Fuel For Your Writing: http://dld.bz/cSDMK @LydiaCrichton

How to Write a Screenplay in 3 Weeks: http://dld.bz/cSDMM @raindance

How to Bring Writing into Your Day Job: http://dld.bz/cSDMP @indieauthoralli

The Busy Person’s Guide to Writing a Nonfiction Book: http://dld.bz/cSDMX @ChadRAllen

Conquer Your Fear of Screwing Up the Book You Want to Write: http://dld.bz/cSDNb @florabrown

Date A Girl Who Writes: http://dld.bz/cSDNs @thoughtcatalog

The Mobile Writer: http://dld.bz/cSDNu

The Opposite of Success: http://dld.bz/cSDNw @rachellegardner

The 5 Keys to Being Unstoppable in Your Screenwriting Career: http://dld.bz/cSDNz @scriptmag

Finding your next book, or, the discovery problem: http://dld.bz/cSFzr @MikeShatzkin

A clever book promo by @HughHowey: http://dld.bz/cSHeq @jonathangunson

Is Genre a Straitjacket? http://dld.bz/cSHes @AnthonyEhlers

The Dark Stories Dark Writers Tell in the Dark: http://dld.bz/cSHev @leah_beth

Creative writing tips taught in writing courses and how they are looked at in Dramatica: http://dld.bz/cSHe5 @glencstrathy

22 storytelling rules: http://dld.bz/cSHfF

Why superheroes & supervillains need each other: http://dld.bz/cSHfS

“No, I Am Not Going To Write Your Story”: http://dld.bz/cSHgc @TeriHeyer

How Do You Write? Answers of Notable Screenwriters May Help Your Process: http://dld.bz/cSHgf @nofilmschool

Dear Young Writer: http://dld.bz/cSHgr @susankayequinn

Plot and character are equally important: http://dld.bz/cSHwg @mythicscribes @KMWeiland

Tips for writing better blog titles: http://dld.bz/cQ6y8 @MarcyKennedy

Thoughts on Other Cultures and Diversity in SFF: http://dld.bz/cSHwq @aliettedb

Formatting for iTunes: http://dld.bz/cSHwC @susankayequinn

5 Good Habits for Writers: http://dld.bz/cSHwG @ava_jae

How screwed up can your hero be and still be a hero? http://dld.bz/cSHyx @stephenwoodfin @ventgalleries

Good rejections: http://dld.bz/cSHyC @WriterNancyJane

Testing Clarity and Wordiness in an Opening Scene: http://dld.bz/cSK2p @Janice_Hardy

What 1 writer learned by growing up with trashy TV: http://dld.bz/cSK2C @dnkboston

15 kinds of tweets that will get your blog posts shared more: http://dld.bz/cSK2V @JudyLeeDunn

6 things 1 writer wishes she’d known before she tried to get published: http://dld.bz/cSK3j @TA_Martin

A writer’s 10 writing confessions: http://dld.bz/cSK3D @roxannecrouse

5 writing mistakes: http://dld.bz/cSM6E @robertbruce76

Long to Write a Novel? Join in the Annual Race to 50,000 Words: http://dld.bz/cSM6Q @florabrown

Pros and cons of self-publishing: http://dld.bz/cSM6S @Kerrie_Flanagan

How Beats Helped a Writer Self-Publish an Amazon Hit: http://dld.bz/cSM6Y @ChrisKohout

Tools and skills for a successful freelance editor: http://dld.bz/cSM7d @Indie_Jane

Talking Heads, Hearing Voices and the Disappearing Narrator: http://dld.bz/cSM74 @CraigClevenger

5 Signs You’re Hiding Behind Your Writing—and 5 Ways to Use It as a Mirror Instead: http://dld.bz/cSM7C @KMWeiland

Writing a scene that works: http://dld.bz/cSM7R @woodwardkaren

Social Media Quicksand: http://dld.bz/cSNZ4 @susankayequinn

Rules, Discipline, and the Paradox of Creativity: http://dld.bz/cSNZF @jeffgoins

Are Beat Sheets Intimidating? Cut through the Clutter: http://dld.bz/cSNZN @jemigold

How to Start Your Novel: http://dld.bz/cSNZV @ChuckSambuchino

3 Tips On Cleaning Up Your Twitter Account: http://dld.bz/cSPac @JennyHansenCA

The Best Online Photo Editing Tool is Google+: http://dld.bz/cSPan

15 Questions That Will Define Your Book Market: http://dld.bz/cSPar @wherewriterswin @ShariJStauch

Mapping your story world: http://dld.bz/cSPa8 @Alvarez_Justin

Tips for writing for teens: http://dld.bz/cSPaJ

Book-Writing as Parenting: A Way to Explain Things to Non-Writery Types: http://dld.bz/cSQWC @YAHighway

Facebook Groups for Indie Authors: http://dld.bz/cSQWF @cateartios

Ebook Pricing: What’s The Perfect Number? http://dld.bz/cSQYc @mollygreene

Choosing the Right Viewpoint and Tense for Your Fiction: http://dld.bz/cSQYe @aliventures

5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform: http://dld.bz/cSQY4 @LisaHallWilson

How to Please Your Editor—Without Losing Yourself: http://dld.bz/cSTd3 @kbrittonvt

What’s an author event worth? http://dld.bz/cSTdM

Critique Technique—Confused Storyline: http://dld.bz/cSTdV @Ross_B_Lampert

Stop Self-Editing While Writing: http://dld.bz/cSTeb @larin20

Creativity Is Really Just Persistence, And Science Can Prove It: http://dld.bz/cSTeA @drake_baer @fastcompany

Your Characters Are Lost: 4 Ways to Find Them: http://dld.bz/cSTeD @aliciarades

Radio Interview Pointers: http://dld.bz/cSTeK @carolewyer

9 Key Elements of a Great Author Media Kit: http://dld.bz/cSTeU @SusanGilbert

How Searchable are Your Book’s Title and Subtitle? http://dld.bz/cSTgp @KMWeiland

Dos and Don’ts of Pitching Journalists on Social Media: http://dld.bz/cSTg4 @mashable

5 writing exercises: http://dld.bz/cSTg9

Why 1 writer isn’t a fan of tip jars: http://dld.bz/cSTgF @author_sullivan

Promo overkill: http://dld.bz/cSWtv @scarlettparrish

Why 5-Star Book Reviews are Utter Rubbish: http://dld.bz/cSWt5 @TaraSparling

5 Books Dictated From Beyond the Grave: http://dld.bz/cSWt9 @mental_floss

8 tips for subtitling your book: http://dld.bz/cSWtX @JonAcuff

15 Ways to Survive as a Freelancer: http://dld.bz/cSWtZ @GlennStout

Writing In A Roomful of Elephants: http://dld.bz/cSWuj @JadedIbisPress @laurelhermanson

How to Overcome Anxiety as a Writer: http://dld.bz/cSWuq @111publishing

3 Simple Tips for Finding Your Story: http://dld.bz/cSWuv

30 Mantras To Keep In Mind To Write Better: http://dld.bz/cSWuz @ZionAmalRafeeq

Pricing for Launch: Book 1 in a New Series, Go High or Low? http://dld.bz/cSWu7 @goblinwriter

How to develop a writer’s instinct: http://dld.bz/cSWuB @nailyournovel

The Ebook Market No Author Should Ignore: Think Globally: http://dld.bz/cSWuG @annerallen

Write short to write long: http://dld.bz/cSWuN @sciwrihandbook

7 easy questions to shape your story (and synopsis): http://dld.bz/cSWuR @tombarry100

Resources for writers: http://dld.bz/cSWv3 @DeirdreSpark

Tag Lines to Hook a Reader: http://dld.bz/cSWvB @novelrocket

Don’t like doing promo? Don’t write a book: http://dld.bz/cSWvD @JonAcuff

How to pre-plot a series: http://dld.bz/cSWvM @plotwhisperer

Cover conferences: http://dld.bz/cSWwa

“Words are still the most powerful medium for telling stories.” http://dld.bz/cSW5f @MirabilisDave @Porter_Anderson

5 Inspiring Holiday Destinations For Writers: http://dld.bz/cSW57

Self-Editing- Choose Your Modifiers Carefully: http://dld.bz/cSW5E @AimeeLSalter

9 Online Gold Mines for Finding Paid Freelance Writing Jobs: http://dld.bz/cSW5Y @thewritelife

Finding your character’s voice: http://dld.bz/cSW85 @flawritersconf

Are You In the Stare-Into-Space Phase of the Writing Process? http://dld.bz/cSW9S @joebunting

13 Rules For Using Commas Without Looking Like An Idiot: http://dld.bz/cSW9V @businessinsider

Promoting a Virtual Book Tour: http://dld.bz/cSWGk @jolinsdell

The establishing shot and your novel: http://dld.bz/cS6Qm @ashkrafton

4 Reasons You Need a Business Plan for Your Book: http://dld.bz/cS6VU @ninaamir

Comics & Film–More Than Storyboards: Collaboration – The Smartest Person in the Room Isn’t You: http://dld.bz/cSy5e @tylerweaver

Using sticks and carrots to keep motivated: http://dld.bz/cSDN9 @kristinerusch

First Manuscripts: Self-Publish or Keep Going? http://dld.bz/cSHw4 @KateBrauning

SFF Goes Mainstream: http://dld.bz/cSHy7 @Leo_Cristea

6 things alcohol taught 1 writer about writing: http://dld.bz/cSHyP @MiaJouBotha

Start Your Author Blog in Five Easy Steps: http://dld.bz/cSNZ9 @BillFerris

 

Writing Our Region

By Elizabeth S. Craig, @elizabethscraig

I know that my editors specifically wanted a Southern writer for the two series I’m writing for Penguin. They do get the South when they hire me on. 

That being said, portraying a specific region can be tricky.  I think dialect can be annoying to read, if you’re using it broadly.  Southerners are fond of dropping gs, for instance.  That would get old after a while.  In fact, if you phonetically wrote out Southern dialect, it would be incredibly difficult to read.

So what I aim for is using some Southern vocabulary/colloquialism, and traditions/customs, climate, and common local settings to help readers take a vicarious trip to the Southern US. 

In dialogue, it’s also easier to bring it out in a natural way. Many Southern women (and some men) use endearments in addressing nearly everyone—even strangers. That’s something that’s easy to drop into dialogue.

There are some words that are apparently too obscure and cause readers to slow down or pop out of the story while they try to decipher it.  That’s not, obviously, what we want.  I’ve had editors edit out a number of word choices that I didn’t think anything about.  But the reason I didn’t think anything about them is because I’ve always lived in Southern states.  So tote as a verb went, buggy was quickly dispatched for shopping cart  (a particularly soulless substitution, I thought), roll in terms of pranking (it was fascinating having a discussion with my Manhattan-based editor on toilet papering someone’s yard…it’s roll down here, but apparently not up there).  But the one that particularly stumped me was when my editor asked me what the heck an eye was (in terms of cooking).  I emailed several friends and family before responding to her.  What else do you call it?  You put your pot on an eye and bring the water to a boil.  What on earth could it possibly be?  No one had any ideas, so I emailed her back and told her it was the black coil on top of the stove.  She substituted heating element.  I shook my head over that one but left it alone.

Traditions or customs are also important ways to bring a region into your story. Food is hugely important in the South… it’s not particularly healthy food, either.  So writing in fried chicken and potato salad and ham biscuits and barbeque (I’ve got a whole series with barbeque as a hook), pimento cheese sandwiches, black-eyed peas…it all goes in to give readers a taste of the South.

Customs surrounding weddings and funerals are thrown into the books, too. The fact that there is a huge food-centric process to grieving here plays a part in my books (and provides my sleuth with opportunities to interact with suspects).  The close-knit nature of many extended families in the South, the willingness to talk with strangers (along with what might seem like a contradictory suspicion of outsiders in small towns), and the slower pace of life.

Writing a region also involves bringing in settings where people commonly interact—whether it’s a diner  or a ball field, or a church.  And it’s difficult to realistically write about the South without bringing in church somehow, although I don’t touch religion itself with a ten-foot pole.  Actually, now that I think of it, I’ve had two murders take place at church.

Even the old architecture—houses with big verandas and space for rocking chairs.  Swimming pools, screen porches, and gobs of air conditioning.

Which brings in another element—the weather and climate.  The long summers.  And humidity that can almost stop you in your tracks when you walk outside.

Do you focus on a particular region in your writing?  How do you pull a reader in?

Image: MorgueFile: katmystiry

 

 

Cover Conferences

By Elizabeth S. Craig, @elizabethscraig

Traditional publishing is a funny thing.  It’s a hurry up-and-wait type of business.  Sometimes (quite frequently, actually), everything moves at glacial speed.  But sometimes, things happen before you’re ready.  And you never really know what’s going on behind the scenes exactly to cause either one.

I heard from my editor on Friday that she’ll be attending—today, actually— the cover conference for the book that I’m currently writing.  This is a book that’s due in January that will publish October 2014.  For some reason, everything that’s happened with this book has happened earlier than I was ready for, and it’s made me a bit flustered.  This is the same book where the teaser chapter was due at the same time as the outline, but then the outline had requested revisions…you remember.


This is the series where the editor (and I love this editor—she’s very talented and I live in fear that she will be promoted and won’t be my editor any longer), really likes me to be involved with the cover process.  Each time I assure her that’s not necessary and I don’t know a darn thing about design—but she’s good to keep at me and encourage me.  I’m sure, looking back now, that despite the fact I’ve dragged my feet for every cover—it’s helped me out with the self-pubbed covers that I’m a good deal involved in.

This is a cozy mystery, so there are elements that need to be on the cover for branding both the genre and my series.  It will most definitely have a corgi on the front of it, and I’m sure I would hear from the readers if it didn’t.  It will have a very peaceful, picturesque scene with an element of danger in it—an overturned glass of red wine, a knife to the side, a broken chair.  And, because the series hook involves quilting, there will be quilts.

The title was the first thing the editor asked me about.  She and the copy editors had ideas for titles and she asked for my feedback on them.  This is another area where I appreciate their contacting me, but I know they usually have their own ideas for titles and marketing plays a role. I do come up with ideas for titles…they tend to not use them. :)  But they’re very polite about considering them.

Branding the covers in a series also involves the way the title appears on the cover—font, appearance. It can even go to the level of whether it’s an outdoor scene or an indoor scene.

My editor was going to attend the conference with information off my old outline and I hadn’t updated her with a new outline (oops) that reflected the changes we’d agreed on earlier.  So…I agreed to the changes she suggested, but didn’t correct the outline and send it to her—instead, I scribbled the changes on my hard copy of the outline.  That was clearly not helpful.  Now I’m in a time crunch and don’t actually want to stop to edit the outline and send it her way, especially since I’m halfway through writing the book.  

So she asked for the unedited copy that I’ve written so far so that she could skim it for more ideas for setting the cover using scenes from the book. This is the third time this has happened with different series and now I hardly even blink an eye.  Earlier, it would freak me completely out to send what essentially was a disaster over to my editor.  This time I attached the file with the warning that although the teaser chapter one was in perfect shape but the second and third chapters would be extensively rewritten…since there were two more characters to add to them, and the other chapters should be fairly static in terms of major changes. The text didn’t even have chapter breaks included and had notes to myself included throughout.  At this point, though, it’s more of a trust issue—I know that she knows that I’m not going to turn in something like that in January.  So it’s easier to send it.

 I also sent along, at her request, pictures of quilts that were similar to ones that I was writing into the story.

Honestly, I’ve never had a problem with a cover that either Penguin or Midnight Ink has done—they tend to do beautiful covers.  I’ve heard horror stories from other traditionally published writers about covers they’ve had and how they feel the covers affected the sales of their books.  I’m sure if I’d gone through a horrible experience,  I would be a lot more involved in the process, except…well, I don’t know what I’m doing.  I only know what I like and don’t like.

For both my other Penguin series and the Midnight Ink book, the covers were done and it was more of a fait accompli   and I was asked afterward if I had any changes or if I approved of them.  So I didn’t have the input on those covers…and I will say that I think this is a lot more the case with most of the big publishers…my experience with my editor and this series is more the exception than the rule.

For my own self-pubbed books, I’ve taken a page from my publisher’s book and branded the series as well as I could, especially for using a couple of different cover designers …most recently Scarlett Rugers. I have the sweet scene and the element of danger.  And no images of people on the cover—there’s never been a person on any of my covers so I won’t start now.  Well, there’s been a dead person’s hand.  That’s as close to human as has been on a cover.  I try primarily to make sure that the color scheme used and the setting tell readers that there’s a new book in my series…and that it’s the same series.

The difference with the self-pub is that I think my designers have a sense of relief that I’m not trying to backseat drive with the covers—I’ll throw in what I’m looking for and pick my favorite design…maybe ask for  small changes.   But that’s the thing—I’m no designer and I have no time to try to become one.  I’d rather be writing more books. 

But I do want it to look good in thumbnails.  I do want the thumbnail-sized image to clearly belong to the rest of the series.   And I want both my name and my series name to be obvious on the cover—I need readers to find my books.

This is how I start the cover process for the self-pubbed books:

I ask if they’re backed up. This is important—if they are significantly backed-up, I’ll need to use someone else.

I give them the sales copy/back cover copy that I’ve written for the book.

I give them a paragraph of ideas for setting the cover.  For the book that came out in August, I emailed: “The cover scene could be set in a backyard.  We could consider using a croquet set or croquet mallet as the murder weapon/dangerous object to indicate it’s a mystery. Since the murder occurs during a party, we could show a cocktail or wine glass spilled over on the patio furniture, or a broken high heel…something like that.”

I attach pictures of the other books in the series, if the designer hasn’t worked with me before.

I tell them what precisely I need in terms of format.  These days, I say: “I’m interested in an ebook cover (the book will run on Nook, Kindle, iTunes, Smashwords), a print cover (spine and back cover for CreateSpace), and an audiobook cover for ACX.”

I give the ISBNs and the price to be printed on the cover of the CreateSpace project. 

That’s pretty much it.  Then I field any questions from the designer.

(I do maintain a free database of cover designers and other self-publishing professionals here if you’re looking for a place to start.) 

If you’re published, how involved were you in the process?  Does you genre have a standard “feel” for its covers?  If you’re not yet published, how interested are you in being part of the cover design?

 

What’s Important in a Story

By Elizabeth S. Craig, @elizabethscraig

I was going through my blog reader recently and came across an interesting post from writer Jeff Cohen: “Stuff Not to Do” on the Hey, There’s a Dead Guy in the Living Room blog.  The whole article was good, but the part that particularly caught my eye was this:

Don’t decide on the crime and then create a character to fit it. Character comes first. The crime is the bait; it’s what Alfred Hitchcock called “the MacGuffin,” something the people in your book are desperate about but the reader should find secondary. Your characters are first. Write characters the reader cares about one way or another, and you’re halfway home. Killing someone with a guillotine in the middle of Indiana isn’t the key to your book.”


I thought Jeff nailed it.

I don’t know how long it took me to figure this out, but it was a while.  I thought, since I was being paid to write mysteries, that my primary focus was that mystery…for you, it might be the magic in your fantasy or the science in your science fiction.  It was very important to me to get my clues, red herrings, motives, murders, and solution perfectly written.  And I think I did a good job with that.  But one day, one of my editors told me, “Elizabeth, your mystery is very sound.  But what your readers particularly care about is the characters.  What’s going on with them?  I’d like to see more of what they’re up to in between the time while they’re working on the case.”

When I was starting out my series,  I thought that the interpersonal relationships of my characters, their problems, what was going on in their non-mystery-solving lives was interesting to me, but I wasn’t sure if my editors were going to perceive it as filler that needed to be edited out.  After all, wasn’t I deviating from the plot—the mystery?  Then I realized that the in-between stuff was the way I was connecting to my readers—the characters were pulling them into my story.  Readers had purchased my book in order to read about my characters…who just happened to be solving a murder mystery while my readers caught up with their lives.  In some ways, the subplots that developed my characters and hooked readers were just as important as the A Plot—the mystery itself.

I can write a 45,000 word book that’s solely the mystery.  That’s as long as it takes to introduce suspects, outline the crime, and focus on an investigation and a puzzle and a solution.  But that’s only the puzzle—straight mystery.  Adding in the subplots, the personal interaction between characters, their conflicts, the way the mystery affects them…this adds in about 30,000 more words.  It’s not fluff, either—it’s character development.  It’s all about hooking the readers with the character personalities.

Why would readers read my mystery, otherwise?  They wouldn’t care about the victim (who is frequently a nasty personality anyway), they wouldn’t have enough information to identify with or pull for the sleuth, and the suspects…well, they’re all suspected of murder.  To hook readers, you have to make them care about all of the characters—even the victim.  The reader has to care enough to want this case to be solved and to solve it alongside the protagonist.  To help out.

This is true with any genre.  As Jeff Cohen put it, the genre functions as the MacGuffin. It’s not all about the romance or paranormal aspects of a story’s creatures, the science fiction or the fantasy.  Those function as just the premise that lures readers of that genre to our books.  Most popular books are popular because of the characters populating them.

As a reader and writer, how important are the characters to you?  How do you enrich the story by revealing more about them while still keeping up your story’s pace and keeping to your genre restrictions?

 

****Angela Ackerman and Becca Puglisi from the Bookshelf Muse (now at Writers Helping Writers) are holding a special event to celebrate the release of two more books in their  Descriptive Thesaurus Collection: The Positive Trait Thesaurus: A Writer’s Guide to Character Attributes and The Negative Trait Thesaurus: A Writer’s Guide to Character Flaws.  They’re offering a free opportunity for help with pitches/hooks/queries/more. See http://dld.bz/cSHq6 for info or to sign up (I’m one of the ones helping with the event). Thanks! ***

 

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