The Danger of Responding to Reviews

The Danger of Responding to Reviews

by Elizabeth S. Craig, @elizabethscraig

Last week I read a Washington Post article about doctors who were angered by bad Yelp reviews from patients.  They fired back at these patients, revealing confidential information in the process. (“Doctors Fire Back at Bad Yelp Reviews–and Reveal Patients’ Information Online” by Charles Ornstein.)

The crux of this particular piece was that doctors who responded angrily to the patients were violating patient privacy.  But to me, it was just another reminder of the inherent danger of responding to reviews.  Any reviews.

It’s very difficult for me to imagine a time where an author comes out looking good after responding to reviews.Continue reading

Tech Tools and Promo Tips

by Elizabeth S. Craig, @elizabethscraig

Tools and Tips for Writers

Here are a few updates on what I’ve found helpful or interesting lately in the promo and writing worlds.

For the writer who has multiple releases a year, a Coming Soon page on your website. This was suggested to me by a reader who was having a hard time keeping up.  The important thing with this page is to keep it updated since it’s not one of the pages we’re on very often.

A nice link to add to the Coming Soon page (along with other pages on our site) is a link to our Amazon Author Central page with instructions to follow us there.   I just put a simple: ” Follow me on Amazon for release updates” up.Continue reading

Promotions on the Ground

by Danika Stone@Danika_StoneEdge of Wild by author Danika Stone

 

If you’re an author, you’ve no doubt heard the term “Street Team”. It’s one of those phrases that gains popularity in an instant and is thrown around with the wink-wink, nudge-nudge sense that you should know what it means.

But what if you don’t?

What if this is your first book launch, and you’ve never had to publicize a book before? What if you’re struggling to find your way through the first round of edits – never mind promotions! If that’s you, then here’s your answer: a five-point summary of street teams, and how having one can help YOU sell your book faster and more effectively than you ever thought you could.Continue reading

An Update on a Pre-order Experiment

by Elizabeth S. Craig, @elizabethscraigUpdate on a preorder experiment

Last year, I decided to try listing a book as a  pre-order. That’s to say, I decided to try out a pre-order for my self-published series.  My trad-published books had long been offered for pre-ordering, but that wasn’t anything I had any control over.

I remember, years ago, on the trad-published email loops I was on, authors were concerned about pre-ordering. Specifically, they were concerned that the books would ship early, retailers would put them out early, customers would purchase early, and then the pre-orders wouldn’t count toward the title’s release day. This would mess up their chances with the New York Times list, either extended or short.

I was never very worried about the list.  I don’t know anyone who finds their books that way, so to me it seemed like more of an ego thing or maybe a bragging rights thing.

But what I am worried about is confused readers.  And what I can tell you is that my pre-order for a future Myrtle book has resulted in some confused readers.Continue reading

Submissions & Queries

by L. Diane Wolfe, @SpunkOnAStickDLP FFP

Writers have many options when it comes to getting stories in front of readers. If you’re seeking a traditional publisher or an agent, you’ll need to submit your manuscript for consideration. A lot of work goes into the process, so you want to do it right and not waste your time.

As the owner of Dancing Lemur Press, L.L.C. and Freedom Fox Press, I’ve seen a lot of queries over the years. What’s sad is how many I reject without ever getting to the story itself. Most of the issues could be avoided by taking a few simple steps.

1 – Learn to do a proper query letter

There are websites and books dedicated to query letter writing. Study them and practice. Understand the format and keep the query to one page. Polish your pitch and focus on the basics – who, what, where, when, and why. Learn how to write a proper synopsis (a brief encapsulation covering the key plot points) and an outline (an exhaustive summary of an entire manuscript, with a descriptive paragraph devoted to each chapter.)

2 – Research the publisher/agentpredlogo

Check what genres they publish and what they are currently accepting. The submission guidelines on their website will have the most current information. Examine the books they’ve published in the past. Once you’ve made a list of potential candidates, locate them on the Preditors and Editors website.  If you see red, run away.

3 – Read the submission guidelines carefully

What do they want you to send? Query letter only? A synopsis? An outline? The first three chapters? Only send what they request. Also note if they ask for a marketing plan or any other specific information. Address the proper person in the query letter. Most publishers and agents accept email queries now and you’ll want to paste your information in the body of the email, as emails with attachments are often deleted without being read.

Remember, a query letter is an editor’s first impression of a new writer. It’s the first test a writer must pass in the submission process. And there are many reasons why submissions are rejected:

  • Improper formatting
  • Addressed to the wrong person
  • Omission of requested information.
  • Poor attitude—writer comes off as cocky, overbearing, insolent, or just a jerk.
  • Querying a genre they don’t accept
  • Author isn’t marketable
  • Synopsis doesn’t intrigue or grab the editor/reader
  • A similar book is already in production
  • Manuscript isn’t marketable or it doesn’t fit their current needs
  • Editor was having a bad day

The first five items send one of two messages – either the writer can’t follow directions or he/she will be difficult to work with. Those will result in a rejection every time no matter how good the story. An unmarketable author might be someone with no means to promote the book or someone highly controversial. The remaining items all have to do with timing, quality of work, and sometimes back luck. Whatever response you get, address the issue and move on.

Follow those steps and avoid the pitfalls where possible. Make your submission stand out in a good way. Believe me, nothing makes me happier than receiving a proper query letter!

Diane Wolfe owns Dancing Lemur Press, L.L.C. and is the author of seven books, L Diane Wolfe Promo 1including two non-fiction titles and a NA/YA series, The Circle of Friends. Known as “Spunk On A Stick,” Wolfe is a member of the National Speakers Association. She conducts seminars on book publishing, promoting, leadership, and goal-setting, and she offers book formatting and author consultation. She travels extensively for media interviews and speaking engagements, and contributes to the Insecure Writer’s Support Group website.

Dancing Lemur Press, L.L.C.

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