Control and the Self-Published Writer      

By Elizabeth S. Craig, @elizabethscraigSales

Much has been written about the control that a self-published writer has over their career and their books. It’s usually portrayed as a good thing. We can choose when our book comes out, when its sequel comes out, what vibe our cover is sending out, when to run sales, how much our book should retail for.

Sometimes we’ll hear about the flip side of having this control—the overwhelming nature of it, the high learning curve in handling it, the realization that when our book seems to flop on release that it was related to something we did. Because no one else was in the driver’s seat.

What I have recently discovered is that the control…the good, the bad, and the ugly of it…is completely addictive. Until we feel, I think, a lot more ownership and responsibility for a book, even when we don’t have any control over it.

I’ve come a long way with how much control I’ve wanted to have. I remember when my editor at Penguin told me that a sequel for a book in my Memphis series was approved for release in 2013. That was two years after the previous book in the series launched.  I had serious reservations about this and I didn’t understand it.  I can write a book in three months, easy. If you push me, I can, technically, write a book in about 5 weeks.  I’ll be stressed out and snapping at family members, but sure, I can write it. So why the delay? Or, really, why not ask me to write a book sooner?  Why not ask me in 2011 to write the book, then decide if you want to publish it or not later?  It could have started its year-long production process a lot sooner. If they didn’t want it, I could probably have reworked it to fit a different series.Continue reading

Improving Traditional Publishing

By Elizabeth S. Craig, @elizabethscraigDeath_to_stock_photography_weekend_work (10 of 10)

Recently, I was asked if I’d ever consider writing for Penguin or another publisher again.  I never like to say never because never is a long time in publishing.

But things would have to radically change for me to go back.  The amount of income that I bring in by self-publishing is far greater than the amount I bring in with trad-pub (although I have fewer self-published titles).  There would have to be some real incentive.

After some thought, this is what I came up with:Continue reading

A Changing Marketing Mindset

By Elizabeth S. Craig, @elizabethscraigAt Conference

My firstborn will be leaving home for college in a couple of weeks and it’s put me in a reflective mood.  This is unusual for me, since I’m ordinarily not even reflective at the end of the year.

My first traditionally-published book was Pretty is as Pretty Dies in 2009.  At the time, Kindle wasn’t even really making a ripple in my consciousness.  I had an author friend of mine at a signing to tell me that he had a Sony ereader and it seemed sort of Star Trekkish to me. I couldn’t imagine wanting to read on one or what the potential benefits might be.

I’d thought the same thing about personal computers when I became introduced to them in the 80s. The contraption looked like an unwieldy typewriter to me and I couldn’t conceive how it could be useful to me.  Then the internet came into play and suddenly computers were life-changing for me in every way…ingraining themselves into my routines and habits.Continue reading

Audio Books for Indie Authors

by Elizabeth S. Craig, @elizabethscraigIWSG Post (1)

Audio books and podcasts are gaining popularity with the advent of Bluetooth technology in cars (and, probably, with the desire for listeners to be distracted from tedious commutes or exercise routines).  You don’t have to be traditionally published to have your title in an audio book format.  Today I’m on the ISWG site explaining a little about how ACX works.  Hope you’ll pop over.

Tips for Success on ACX

By Elizabeth S. Craig, @elizabethscraigIWSG Post (1)

If you’re not familiar with ACX, it’s basically the audiobook option for self-published authors. And it can be free if you opt for the royalty-share option.  More on that in this post I wrote here a couple of years ago.  I’ll have a post up in a few weeks on the IWSG blog (June 8) on the subject, too if you’d like to learn more about starting out with the platform.

I’ve found that good narrators are happy to take on a royalty-share arrangement with successful self-published authors.  A few tips I’ve discovered for being attractive to narrators/producers for royalty share:Continue reading

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