By Elizabeth S. Craig, @elizabethscraig
Amazon has been in the news recently because of growing pains (shipping issues regarding timely delivery) and other problems it’s experiencing…most notably their possible plans to spike the price for Amazon Prime in response to low 4th quarter profits.
But I’ve been noticing other things—marketing related—that I’ve found very interesting. And it’s made me wonder if it’s possible to adapt some of our own promo activities. Continue reading