Category: Promo Tips

About ‘Marketing to Writers’

Business of Writing, Promo Tips

By Elizabeth S. Craig, @elizabethscraigfile4661306949432

I read many posts online where writers worry over centering their platforms on writing and writers.  ‘Marketing to writers’ is the phase I read over and over.

This is because many writers (well, most of the writers I see, actually…me included) are blogging to writers, commenting on other writers’ blogs, and sharing writing tips with other writers.  We make friends through our blogs and those writing friends of ours follow us onto our other hangouts online (Facebook, Twitter, Pinterest, etc.).Continue reading

Newsletters as Promo

Business of Writing, Promo Tips

By Elizabeth S. Craig, @elizabethscraigmail chimp

I was very late to hop on the newsletter bandwagon.  I’ve finally started sending them.  Of course, before I start anything, I have to try to find out as much as possible about best practices…because, sadly, I’m neurotic that way.  So I spent several days researching best practices and the various newsletter services before sending my first newsletter.  The newsletter itself took a fraction of the time to create.

I heard over and over that successful newsletters have one thing in common—it’s all about what we could do for the reader instead of what the reader could do for us.Continue reading

The Neil Gaiman Guide to Social Media

Promo Tips

by Jason Kong, @storyrallygaiman-tweet (1)

Imagine millions of people tuning in to hear what you have to say.

Not because they have to, but because they want to. They’re ready to support your next project and spread your latest news. And you can reach them all with just a few keystrokes and a click.

This isn’t a fantasy. It’s Neil Gaiman’s reality.

Gaiman lives in social media nirvana. He has attention for what he does and admirers for how he does it. When someone is compelled to highlight his past tweets because he’s taking a social media sabbatical, you know he’s doing something right.

So is he an outlier? Or are there lessons from his success that can be applied to your own situation?

Let’s take a closer look.Continue reading

Launching a Book–By Throwing a Party

Promo Tips

by Duffy Brown, @DuffyBrownCozy

Pearls and Poison--Duffy BrownAll my life I thought launch was what those really smart rocket science people do to get something into space and never in all those years did I expect to be involved. Yet here I am dong a launch of my very own. Not that I’m putting a rocket in space…though right now that seems like a snap…but I’m launching a book.

What do you mean launch, I asked. The book comes out on a specific day, booksellers, B&N and Amazon put it up for sale, end of story. Done.

To launch my Consignment Shop Mystery series I though it would be fun to do something different. I’ll have a mystery party at my house, I decided! I have the house, I like parties. A match made in heaven.

Sixty is a nice number and I can just buy one of those inter-active mystery party things online. Piece of cake.Continue reading

Amazon Author Central

Business of Writing, Promo Tips

By Elizabeth S. Craig, @elizabethscraigAuthor Central

Amazon Author Central is an easy, quick way to establish a presence on the world’s biggest book retailer.

I can link to my Author Central page as an email tagline, on my website, or on promo material to help direct readers to all (well, most) of my books on different formats. Because I also write under a pen name (Riley Adams), those books don’t show up on my Elizabeth Spann Craig page.  But in my bio, I mention them and link to my website, which shows all three series.

I link to my Twitter feed and my blog feed to keep the page looking active. I have a bio and recent picture up there.  And I love the feature that Amazon provides: right on the right-hand column of the Author Central page is a section called “Stay Up to Date” which offers to email readers whenever I have a new release.Continue reading

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