Attracting Readers to Our Newsletters

By Elizabeth S. Craig, @elizabethscraigDeathtoStock_EnergyandSerenity2

I may have been slow to the email newsletter party. I believe, in fact, that I was the last guest to show up.  I’m finally making up for lost time.

I mentioned recently that I’d actually decided to subtly promote my reader newsletter.  This may not really qualify as promotion since it actually means I’m helping readers just locate the newsletter signup. It was almost secret before. If readers somehow found their way to my website, perhaps they could miraculously locate my newsletter signup in my crowded sidebar.

Realizing that this was (however accidentally) rather anti-reader in approach, I thought the whole thing through a bit more.  I started putting my newsletter signup in my email signatures, on my profile at Wattpad, on Goodreads, on Facebook, and other places that readers were likely to congregate or look me up. I also pitched my newsletter on this site on the reader-oriented pages (books, buy my books, etc.) This has resulted in over 30 signups since I started this drive in mid-March.Continue reading

Making A Writing Partnership Work

by Jacques Ravenne and  Shadow_Ritual (1)

Eric Giacometti and I have written nine books together in a series that begins with Shadow Ritual, which was just released in English. It’s a curious experience, one that requires organization…and diplomacy.

Eric and I take about nine months to write a novel: one month for the outline, two months of research, and the six remaining months for writing.

When we come up with the outline, we see each other nearly every day. We set up the plot, balancing narration and characters, weaving in suspense, planning the cliffhangers. It’s meticulous work and often raises more questions than answers. At the same time, it’s a fascinating phase, as we watch a structure rise out of nothingness. It is both fragile and seductive, and in it, the novel will take root and blossom. It is also technical, and we use a lot tools, from Excel sheets to mind maps, to help us better visualize the novel’s structure and see where it could be unbalanced. For example, maybe there is a major character who doesn’t appear often enough in the narration and that quickly becomes problematic. We can fix the problem right away. It’s like being a goldsmith.Continue reading

When You Know It’s Time to Move On

by Elizabeth S. Craig, @elizabethscraigfile0002109135599

In October, my agent received an email from my editor.  I have a release scheduled in the Southern Quilting series this June (book 5).  My editor knew my contract for the series was about to run out and asked me to come up with some ideas for additional books for the series.

I developed two book outlines but never emailed them.  My editor wrote my agent last month to say that print sales had decreased (I’ve no doubt…they’re only a fraction of my digital sales for my self-published books) and Penguin Random House wanted to stop printing the series.  Instead, they were interested in my exploring their e-only line, InterMix.

And…I asked for my character rights back.Continue reading

A Reverse To-Do List

By Elizabeth S. Craig, @elizabethscraigDeathtoStock_Wired4

I read an interesting post recently by blogger Jessica Lawlor (@jesslaw)  “A Reverse To-Do List: Why What You Say NO to Matters More Than You Think.”  It was one of those post titles that made me want to learn more, since I still struggle with protecting my time.

I have gotten much better about protecting my time.  Last summer I mentioned that I had created a business manifesto and was measuring each opportunity against it…was the opportunity a true opportunity? Or was it a distraction from more important tasks?Continue reading

Promo and Business Tools for Writers

By Elizabeth S. Craig, @elizabethscraigBlog4

Recently, I mentioned that I’ve been working on a lot of different things…from foreign rights to promo.

My favorite type of promo is passive. I’ve learned that readers find me online and I don’t have to go through the unpleasant (and spammy) process of begging them to click over from Facebook or Twitter or anywhere else.  If they’re interested, they look me up.

But what I’ve recently realized is that I want them to be able to choose different ways of interacting with me and my books when they do look me up and go to my site.Continue reading

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