What’s Scary–For Writers

What's scary for writers is a blog post by Elizabeth Spann Craig

by Elizabeth S. Craig, @elizabethscraig

It’s Halloween, the perfect time to mull over fear.

I read a lot of really scary stuff online.  None of it has to do with monsters, either.  There is a lot of both advice and just negative blanket statements out there for writers to deal with–most of it well-intended, but some of it ultimately unhealthy for writers.

Here are a few examples of the scary statements and advice that writers hear:

Reading is losing to the competition, especially to social media and gaming.

True.  But, if you think about it, people are actually reading more, I think, than they used to.  When I was growing up, everyone was watching TV and on the landline phone.  Now they’re reading–it just happens to be micropublishing.  They’re reading Facebook posts, blog posts, Twitter posts, text messages. But everyone is reading–and writing–more.  Instead, consider experimenting with online writing platforms like Wattpad.

There is a ‘wall of content’ for writers to compete with.

Yes.  But what’s our ultimate goal? If it’s writing for a large audience, we may have to make shrewd sacrifices to make our stories stand out. Possible solution:  make sure our book stands out with an excellent cover and editing. If commercial success is important, write more in line with the market.

Write first thing in the morning before checking email, social media, or doing anything else.

I personally ascribe to this one.  But I live with people who are not morning people.  This method would not work for them or for many people.  Instead, write whenever you hit your creative peak each day.

Outlining is the best method for professional writers.  If you’re not an outliner, you may feel that you’re not working as productively as other writers.   But whatever works for you is the best method for you.  Only re-evaluate if your writing isn’t going as well as you’d like.

Adverbs are to be avoided at all costs.  They have their uses. Maybe you just need to evaluate if you’re leaning too heavily on them in your project.

Traditionally published writers get marketing help and support. Unless you’ve written a blockbuster, the marketing most writers receive is simply bookstore placement and a mention in the publisher’s catalog.

Show don’t tell.  This advice works well sometimes and not so well at others.   If you’re wanting to increase pace and develop tension quickly (an action scene, for example), then you’ll want to tell instead of show.  More on this from editor Linda S. Clare.

An interest in making money means you’re not a serious artist.  As far as I’m aware, even artists have to eat sometime. I think it’s valuable creating books that encourage people to read (and to pay for the entertainment).

Traditionally published writers make more money than self-published writers.  Some of them may. My own experience didn’t corroborate this statement.

Writers need long periods of time to focus on their writing.  For some writers, there’s never a perfect time to write; there’s never a time when they couldn’t be doing something else important.  Sometimes writing in short segments of time, finding 10 or 15 minutes at a time, is the best way to accomplish a writing goal.

Writers write when they hear the Muse speaking to them.   Many writers never feel particularly inspired to write but sit down and make the inspiration happen as they go.

Do you hear any advice or blanket statements on the market that make you feel uncomfortable?  Which ones did I miss?

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Photo credit: source via VisualHunt / CC BY-NC-SA

Considering Our International Audience

Photo credit: Karen Roe via Visualhunt.com / CC BY

by Elizabeth S. Craig, @elizabethscraig

Are your books available to an international audience?  I’ve found that my international sales have picked up after I implemented a few tweaks.

First off, do you have an Amazon Author Central profile on the international sites that support them?  Be aware that, depending on the site, you may need to create a new login (instead of using your usual Amazon login), and that some sites don’t have all the features that others do.  You can use Google Translate to help you with a bio, etc. (my recommendation would be to go very basic with it) or you could pay a translator at a site like Fiverr to have your bio inexpensively translated.

USA
UK
Germany
France
Japan

Amazon India also has an Author Central, but our profile populates automatically there.

Here is the list of international Amazon sites (not all of them offer Author Central):

Visiting the sites can be very helpful, in terms of figuring out our international pricing.  Let’s take Mexico as an example.  I visited the Amazon Mexico site (translating the page to English with a click of my mouse), and searched for my genre, cozy mystery, in the Kindle store.  I sorted the results by popularity and could see that the most popular in that category were priced between 114–$123 peso.  According to Google’s currency calculator, that’s between $6.04 and $6.51 US dollars.  For me, that’s a bit high.  I also saw on that page books as low as 0.00 and 38.41 peso, which is  $2.03.  Better.

amazon-mexico

So, instead of just basing the international prices on our US prices, we can look on the sites, see which books are selling well, and price accordingly (or at least use it as a guide).

Another thing to consider is our international print distribution. Although Amazon does a great job distributing ebooks to foreign markets, it’s good to evaluate our approach for print distribution.  Printed books are expensive overseas because the shipping costs are exorbitant.

One alternative is to use IngramSpark to fulfill international print orders. They have printers all over the world and distributing print on demand from these printers helps to defray the readers’ shipping  costs. As David Penny wrote in his article for the Alliance of Independent Authors a year ago:

Ingram has facilities in the US, UK, France and Australia, and services other territories through partner arrangements. As of 2015 there are partners in Germany, Russia, Poland, Brazil and South Korea. By the end of 2016 they will be putting in place partner arrangements in South America, South Africa, China and India.

You can use the same interior and cover PDFs you uploaded to CreateSpace to upload to IngramSpark, but because there are some differences between the two businesses, you may need to get your spine tweaked (I believe there is a difference in page thickness).  If you go this route, you’ll want to opt out of expanded distribution at CreateSpace.  Additionally, you’ll need an ISBN for your book to be published by Ingram (not the free one that you may get from CreateSpace).  There is, as well, a set-up fee for IngramSpark of $49 a book, although there are frequently coupons to reduce or waive that cost.

Personally, I’ve found going on IngramSpark worth it.  Last month I netted twice as much from them as from CreateSpace.

Additional reading and resources: 

A Facebook group called The International Indie Author, headed by writer Mark Williams.  You will need to ask permission to join.

I’ve referred to this article by Giacomo Giammetteo before, but it’s such an excellent overview of CreateSpace vs. IngramSpark that I’ll list it again: Watchdog: Ingram Spark vs CreateSpace for Self-publishing Print Books .

Have you got Author Central profiles for the different international Amazon sites?  How do your international print sales look?  Any tips that I’m missing?

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Photo credit: Karen Roe via Visualhunt.com / CC BY

Making a Living Writing

Making a Living Writing

by Elizabeth S. Craig, @elizabethscraig

I used to feel like the sole, income-focused writer in any group I was in.  I was  the one on any panel hesitantly bringing up ways that writers could make money with their writing.

I’ve noticed now that there are more writers like me out there and I’m more relaxed about being a commercial fiction writer.

I’ve been asked by parents, college students, and high school students about what degree is needed for becoming a writer.

But that’s one of the wonderful things about being a writer. You don’t have to have a degree in anything.  I was an English major, but that’s as far as I went with it.  When asked for my advice, I ask what type of writing they’re wanting to do and what their end-goal/their child’s end-goal is.  If the goal is “a career in writing,” then I’ll go as far as to suggest that they don’t go the MFA (Master in Fine Arts) route. They should instead read as much and as widely as they can and start writing.

One common complaint about MFA programs is that writers aren’t trained in the business of writing or on writing for a market (as explained by writer Yi Shun Lai in “We Need to Talk About Money: Practicality’s Place in a Writing Education“.)

Writers at the start of their careers should ask themselves: am I writing to please myself or am I writing to appeal to a broader market?Continue reading

Publishing is All Business…or is It?

by Nina Amir, @NinaAmirCreative Visualization for Writers is a book by Nina Amir.

Publishing is all business. You have to deal with business plans or proposals, contracts, negotiations, promotion, platform, a publishing company—someone else’s or your own, marketability, taxes, and, of course, sales and royalties.

But it’s not all business.

Take, for instance, the act of writing, which is creative by nature. Writing involves ideation, character or content development, plot, structure, and imagination. It also requires problem solving abilities, which rely on creativity.

Publishing requires a unique blend of business and creativity.

Business Takeover

For many years, I’ve stressed the cold, hard business side of becoming an author. After all, tackling these tasks are necessary if you want to produce books that sell.

However, it’s easy to end up felling as if the business side of publishing has taken over your writing life. Believe me, I understand! You end up not writing. Instead, you spend your days on social networks, sending emails, fussing with your website, blogging, and finding ways to promote and build platform.

It’s frustrating, right?

As I wrote and spoke about the business side of a writer’s life, I never forgot the warm, soft (even fuzzy) side or becoming an author. After all, like you, that’s what I want to do—write. And the creative side drives the business side of publishing. Without book ideas and manuscripts, publishers—traditional or indie—have nothing to publish.

We writers are creatives, but sometimes we struggle to put words on paper. Or we just can’t come up with a new idea or the right idea. Can you relate?Continue reading

Creating Bestsellers

Creating Bestsellers is a blog post by Elizabeth Spann Craig

by Elizabeth S. Craig, @elizabethscraig

Family and friends will sometimes lightly tell me they’re sure that I’m going to pen a bestseller. I respond, just as lightly, that I don’t write those types of books.  I’m writing genre fiction to appeal specifically  to readers of my subgenre. Any bestseller status is in the confines of that subgenre.

Bestsellers, obviously, appeal to a broader audience. I’m not sure if I’ll ever even try to write something meant to be that  commercially successful.  But that’s not to say I’m not interested in hearing how to get there.

I received a free copy of The Bestseller Code  as a thank you from St. Martin’s publicist for promoting a contest on Twitter.

At the time, the buzz over the book hadn’t yet revved up as it has now.  There have been discussions sparked (and perhaps a bit of controversy) over the algorithms the authors Jodie Archer and Matthew L. Jockers ran to find common threads in today’s blockbusters, regardless of genre.Continue reading

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