5 Things About Book Publishing I Wish I Knew Then

 Guest Post by Deborah Sharp


First, I must
recognize Mystery Writing is Murder as the fantastic resource it is for me, and
for countless others. Much thanks to Elizabeth for her fantastic blog, and for
inviting me to guest post today.  
This month marks the
publication of the
fifth book in my Mace Bauer Mystery Series. It seems a good time to pause
to look back at what I didn’t know when I started out.  Here are 5 Things About Book Publishing I Wish I Knew Then:
 

1. Writing your first book isn’t the hard part.
The other stuff —
getting it published, promoting it, learning the ins and outs of marketing when
your entire experience in sales was peddling Girl Scout cookies in the fifth
grade — that’s the hard part. And if you’re doing a series, like me, you’ll also
be writing another book during the learning curve. Start learning about the
business side of being a writer before you get published. 
2. Your readers are not only drawn TO your setting,
they’re drawn FROM your setting. 
Give this some
thought. Had I done so at the beginning, I might not have set my first book,
and hence my series, in a region of Florida that has more cattle than people.
Cows, in case you didn’t know, do not buy books.  
3. Publishers
want what they want when they want it. 
When I began working
on my switch from journalism to fiction-writing in 2004, ebooks weren’t even a
gleam in Amazon’s eye
. I went the traditional publishing route. If you do the
same, you’ll probably wait months to hear from a publisher you’ve pitched. You
may not ever hear back at all. But if you do, and turn in the finished version
of your manuscript, months may pass without a word. Then, suddenly, they’ll get
back to you with a cover design, or a request for changes, and it’ll be, SNAP
TO IT!  As a former news reporter, I viewed that distant deadline as a
long, luxurious stretch of time. Now I know how time accelerates quickly toward
the end of the process. Understand that publishers do not like to be kept
waiting. 
4. When you
decide to don something “fun” or “quirky” because it’s
something your character might wear, readers will expect to see you in it. ALL
THE TIME.
 
”Where’s Mama’s
veil?” 
I still hear that
question, three years after I dressed in hideously tacky wedding attire to
promote Book No. 3, ”Mama Gets Hitched.”  Not only did I get a permanent
neck crick from plopping five pounds of pearls, ribbons, and tulle on my head,
the wedding hat became a hard act to follow. Sure, a feather boa and diva
sunglasses worked for the movie theme of No. 4, ”Mama Sees Stars.” But what
am I supposed to do for No. 5,  ”Mama
Gets Trashed
?” That book opens in the city dump. Must I dress in a Hefty
bag, and dip up punch from a trash can?  Be careful with costumes!
5. The quality
of your first book is key to the success of your series.
Fortunately, I
had lots of time — and a fantastic critique group — to polish and improve my
first title.  I only realized later most series readers start at No. 1, no
matter which book the author may be promoting. That one establishes the characters
and the foundation for everything that follows. If No. 1 is a sloppy rush job,
readers won’t pick up No. 2.  All aspiring writers hear this advice.
Listen, because it’s absolutely true: Write the best book you can, right out of
the gate.
One lesson I’m
struggling with now is how real life can intrude on our writing lives. 
I write a funny
mystery series. When sad things happen, it’s hard to be funny. Within the span
of a year, my mother’s failing health and dementia forced me to place her in
assisted living. I had to sell the house where Mom — my muse! — lived for 65
years; the house where I was raised. Meanwhile, my husband’s mother was dying
of cancer. We were at her bedside when she passed away. Nothing funny about any
of that.
I decided to take a
break from writing the series. My editor at Midnight Ink has been kind enough
to leave the door open should Mace, Mama, and the gang from Himmarshee, Fla., want to
come back. I’ve had some time lately to slow down, so I’ve been thinking of
things I wish I knew back when.  
How about you? What
lessons have you learned along the way that you wish you’d known at the start?
Florida native Deborah Sharp
is the author of the funny, southern-flavored
Mace Bauer Mysteries, featuring Mace’s wacky mama. She
lives with husband Kerry Sanders in Fort
Lauderdale, where she spends her time chasing
the iguanas out of her hibiscus.

Primary Sources

By Elizabeth S. Craig, @elizabethscraig

Last December I was at a Christmas
drop-in and was hanging out near the back of the room…my favorite haunt at
social events.  This spot is even better
if there is wine near the back of the room, which was the case for this party.
I’m sure I’m the despair of many a poor
hostess, but this one was doing a great job trying to engage me.  “Let me introduce you
to my friend,” she said.  She brought me over to a
gentleman who was also standing in the back of a room, this one the
kitchen.  “Elizabeth is a mystery
writer,” she said with a smile.  Of
course I winced at being outed as a writer—you just never know how that’s going
to go. And the hostess continued, “Elizabeth, my friend is a botanist.”
I lit up. 
The party flew by and I wasn’t the first person to leave this
time—perhaps not even the fourth or fifth person. I’d immediately gasped as if
I’d met a rock star and said, “So you must know all about poisons!”   He did. 
The poor man.
It was a good thing that no one else
found the botanist as fascinating as I did. 
I completely monopolized him as I avidly picked his brain on North
Carolina poisons, emailing myself the information on my phone.  My husband gave up trying to be part of our
conversation as I recorded poison after poison in complete delight. It was my
most favorite party ever. And—I got lots of information on Destroying Angel, a
type of mushroom that I’m using in my next book.
This made me realize that, introverted as
I am and as fond of computer research as I am—sometimes nothing beats primary
sources.  The botanist loved talking about poisons and had ideas for
many different types.  I could
immediately learn if they’d work for my story by asking how long before they
took effect, if they had a bitter taste that would prevent the victim from
continuing to eat/drink the item, etc.
I’ve also used primary sources to fill in
bits of research that would take forever for me to research online.  Last year, I asked a successful barbeque
competitor how teams were set up for the Memphis in May barbeque competition
and what it took to win.  I’ve asked cops
police procedural questions, particularly how they relate to small towns.  And I’ve asked a former participant in beauty
contests exactly how one contestant could take revenge on another and ruin
their chances…and if these contests got that competitive (they can and do,
apparently).
Aside from the botanist, I’m usually
fairly organized when I contact a primary source.  If I’m calling, I immediately explain that
I’m a writer (especially when I ask police officers murder-related questions!),
ask if there’s a good time to call them back or if they’re currently available,
and always make sure I have my list of questions in front of me.  Email sometimes is a better way to
communicate with sources because then you’ve got it all in writing.  I’m not fond of the phone, but sometimes
that’s preferred by the person I’m interviewing.  And, as much as I dislike it, I probably do
get the information faster because I can ask follow-up questions right then
instead of having to email them back.
Something else I’ve found on these
occasions when I’ve talked with a primary source—I get ideas and information to
work with on other projects.  Plus, it gives me extra inspiration to talk
with someone who really knows the topic I’m asking them about and who’s excited
about it.
I credit my source in my acknowledgments
and send them a signed book when it releases.
Have you ever used primary sources for
researching a book? 

Twitterific

By Elizabeth S. Craig, @elizabethscraig
Twitterific
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Helpful Links for Writers

By Elizabeth S. Craig, @elizabethscraig

I wanted to share some sites that I’ve
found really helpful lately.  I’m always
looking for ways to save time using apps and, so frequently, I seem to end up
with exactly the opposite—sites that take too long to set up, are unwieldy, or
that are total time sucks.
But these sites get special recognition
from me today because they’ve helped me out. I’m in favor of anything that
saves me even a few minutes of time. These sites are all free.
I realize I might be the last kid on the
block to find out about this site. But I somehow stumbled into it recently and
it’s been very useful. Useful, as in “I’ve made more money in sales from
something that’s free.”  I’m not doing
the premium membership (yes, I’m cheap), but the free membership has had
several cool features that I’ve found helpful.

One is a link that links to a
ton of places to list your free book promo on Kindle.  I’ve never, ever used these. I hear about
Pixel of Ink and these types of sites and I nod that it’s a terrific idea. I
never use them.  This time, I pulled up
my book’s Amazon link, pulled up my website link, pasted my ISBN/ASIN onto a
Notepad doc (this is handy to have around since several sites wanted them), and
I started listing my free book on various sites.  I spent 15 minutes.  I noticed a significant increase in sales in
a short period of time, so I’m assuming these sites had something to do with
it.

There’s also a handy book widget creation
tool. I was pretty impressed.
For
organizing information:
I’ve mentioned
before
that I use the free version of Evernote
to organize information.  It’s sort of
like an online file cabinet with different notebooks inside. You can use it to
store pictures and text, or email files directly to the app. You can also sync
it to your phone if you want access to your files on the go (which I do.
Particularly at the grocery store when I can’t remember the ingredients for the
supper I’m planning.  All my favorite
recipes are on Evernote.
But somehow, I never got the hang of the Evernote web clipper.  I’d installed it once, then forgot it was
there and never used it.  Then I read
this Lifehacker article by Whitson Gordon recently on Evernote (I’ve Been Using Evernote All Wrong. Here’s Why It’s
Actually Amazing
) and how to get better use out of it.  It mentioned the web clipper.  Let’s just say that I’m a fan.  If there’s a writing-related post that’s
helpful, for instance, I just click on the little web clipper icon that’s in my
toolbar and it clips the body of the article, skipping the header, footer,
margins, etc. I can even add notes to the clipping in the pop-up window.  It’s handy and easy.  I’ve got many notebooks in my
Evernote—everything from recipes to settings to writing tips.  What I like most is the way I can search
Evernote easily for exactly what I need.
Curation:
All right, I know this won’t apply to everyone. 
But I think that Prismatic is a very cool site.  If you’re not a content curator, you could
use Prismatic to discover new blogs to follow.
I discovered the site while reading an
article by Steve Young for Social Media Examiner: How
to Find Great Content to Share on Twitter
. 
I’m actually in the position of having tons of content to share on Twitter.  I’m currently following over 2700 blogs in my
Feedly reader. 
But I’ve found that sometimes either I feel like the material I’m seeing
is a little stale—or maybe it’s just that I’m
a little stale after reading through so much content.  When SME recommended Prismatic, I decided to
give it a go.  Through them, I’ve
discovered new blogs to follow…blogs with different points of view and
different types of writing-related content. 
It’s made me a bit more interested in posting links, simply because I’m
looking at new material. This can be a
time suck because there are so many cool blogs to discover…you might want to
set yourself a timer if you head over there.
Time
Management:
And one last word…on the subject of timers,
actually.  I’ve used
Online
Stopwatch
for years (free, of
course), but recently saw an article on Lifehacker (yes, Lifehacker once again)
by
Thorin Klosowski: Use Google as a Timer with a Simple
Search Command
.  Yes, that’s all it takes.  Type in “set timer for 30 minutes”—or however
many minutes—and you’ve got an instant timer. 
Obviously handy for a phone, too.
That’s all for me today.  Have you got any cool sites or apps to share?

Thoughts on Teaser Chapters

By Elizabeth S. Craig, @elizabethscraig

I had a deadline Sunday that I met just
in the nick of time. :)  It was a
deadline for a teaser chapter—the first chapter in my current WIP that will go
into the back of the December Penguin release.
I realized that I treat teaser chapters
differently, depending on the situation. 
I actually sweated a bit over this one, which was probably why I ran so
close to deadline.  That’s because my
editor asked for this chapter (with a September 1 deadline) before I actually started writing the book or
even the outline.  That means that I
wrote the chapter with an eye for marketing.
I was particularly conscious of the
opening hook and the chapter ending. Ordinarily…I really don’t think too much
about them.  I always open with dialogue,
even though I keep reading that this is a “bad thing.” It’s worked out all
right for me.
It’s certainly easier on me when I get the request for a teaser chapter and I can lift the chapter out of an
already-completed first draft.
My publisher tells me that they want the
first chapter “fairly firm”—in other words, they don’t want any major
changes.  Minor word changes would be all
right.  Changing the characters’
names—not so great.
My editor will always say that if I don’t
have a solid first chapter for the teaser that they’ll use the first chapter
for the first book in the series.  My gut
tells me that’s a less-successful marketing technique so I always make sure
that I’ve got the first chapter for the new book ready (even if I’ve not
written the rest of it).
On the other hand—it occurred to me that
cliffhangers in trad-published teasers aren’t necessarily a great thing. Yes, it can pique
reader interest in the next book.  But,
if the next book isn’t being released for nearly a year (as in this case), then
it might prompt some reader frustration, too.
But if you’re self-publishing, this might be exactly the effect you’re looking
for.  Maybe you’ve even got the next
release in your series ready to go.  Perhaps these are even backlist books. In
that case, a cliffhanger of a teaser chapter would be smart marketing. 
And then…part of me wonders if teaser
chapters make a huge difference to readers at all. For me, I’m already committed to
reading the next book in a series, if I’ve enjoyed the series so far.  What I have
done, as a reader, is buy someone else’s
book when a book has been cross-promoted by a publisher with a teaser
chapter.  This makes me think the
self-publishing practice of trading teasers with other authors is a
smart move.
As a writer, do you use teaser
chapters?  As a reader, do they have an
impact on your buying habits?
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