The Inexact Science of Book Blurbs

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“From the moment I picked your book up until I laid it down I was convulsed with laughter. Some day I intend reading it.”

Groucho Marx

“Prolonged, indiscriminate reviewing of books is a quite exceptionally thankless, irritating and exhausting job. It not only involves praising trash but constantly inventing reactions towards books about which one has no spontaneous feeling whatever.”

George Orwell quotes (English Novelist and Essayist, 19031950)

“A real page-turner! I couldn’t put the book down…”

How many times have we read that type of book blurb (or a variation on that theme)?  But the fact that it’s a well-known or established author giving their thumbs-up makes the book suddenly more appealing.  I’m including myself in that statement; I find myself saying something like, “Oh…well I really like this author.  So maybe I’ll have to give this new author a go…”

Book blurbs are primarily useful for up-and-coming or unknown authors.  And the author giving the blurb is generally at the top of their game.  What are they getting out of it?  Obviously, they’re getting a little plug for their own book/series in.  But I really feel that many authors enjoy giving a helping hand to writers who are just starting out.

Bestselling author Tess Gerritsen says in her blog that her book blurbing is an attempt to “pay it forward.”  She also addresses the downside of blurbing: if you blurb for too many books, you’re branded a blurb-slut; readers might blame the endorsing author for a read they purchased but didn’t enjoy; and the time it takes for the author to read the galley (for Gerritsen, five hours of time away from her current project).  But she remembers with gratitude the authors who gave her first book an endorsement when she was an unknown writer.  And she enjoys returning the favor by helping out other new authors. 

Michelle Gagnon’s blog post mentions the importance of finding an author whose books match “your tone and subject matter.” Her concern is that a fan of the blurbing author might be dismayed to realize that instead of a sci-fi fantasy, they’ve got a thriller in their hands, or vice-versa.

A New York Post article on book blurbs references a publicist and best-selling author who garnered enthusiastic reviews…the Post implies….via her many publishing contacts.  But the author, Crosley, disputes that the book blurbing business is under-the-table.  She comments: “”The clues are generally there all along, ‘lurking’ in plain sight via the acknowledgements page.”

A recent Publishers Weekly article is entitled “Reforming the Book Blurb Bull: This Dehumanizing System Has to Stop.” The article’s author, Courtney Martin, proposes a requirement for big-name writers: “Maybe each author informally agrees to read (at least in part) five new manuscripts a year by unknowns, thinking of it as their dues for succeeding in a difficult industry. Even better, maybe we throw a big party, get some whiskey company to sponsor it and do short readings from new manuscripts. Authors who’ve heard something special can follow up right then and there with their genuine praise. Everyone interacts face to face. Everyone gets a shot at the literary dream of having random readers like my mom find their book on a shelf, flip it over and say, ‘Wow, if Zadie Smith likes this, I’ve definitely got to pick it up.’”

What do you think? Do book blurbs influence your buying habits? What other things pull you to one book over another in a bookstore?

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Mini Outlines—a Great Compromise

 blog33 I participate in a promotional group for mystery writers.  We have a great time, promote our books, and share ideas.  We talk about our books and answer questions about writing for readers.

One of the questions we frequently find ourselves answering is: “Do you outline?”  It’s probably the most divisive question for the group.

I don’t mean that in a negative way. It’s just that our rather large group is divided in half by those who are adamant about outlining, and those who couldn’t outline if you put a gun to their heads.

I’ve written both ways.  And I see the pitfalls in both. If you outline, you can feel bound to a structured plan. If you go off on a tangent, you have to fit your diversion or subplot in somewhere. If you don’t outline, you’re writing a book in a sort of loosey-goosey manner and may not know what direction you’re going in. 

So here’s my solution.  It’s not for everybody.  But if you find yourself divided between the clean, organized lines of an outline and the freedom of writing as you go, maybe it will work for you.

A mini outline:  There are different ways you can give this a whirl.

A plan for a scene. This is perfect for the non-planners in the group. You’re not bound to a huge game-plan, but you have written with purpose. You could write notes at the top of that page almost like script or screenplay notes: setting, scene (what characters are present and what they’re doing), time of day, mood.

A plan for that chapter.  For instance, in the mystery I’m writing now, I have specific goals for each chapter. It’s not good to have pages that don’t further the plot, so I jot at the top of the chapter what clues or red herrings I’m including, or what suspects my sleuth is questioning.

A plan for several chapters.  Sometimes I like to write three chapters, then edit or add subplots to those chapters before moving on to the next few. If I jot down a plan for what I need to get accomplished in those chapters (I need to throw suspicions on one character, have another seem very sympathetic, need to include an important clue while diverting attention away from it, etc.

This method is a way I reconcile my need for organization with my need to brainstorm freely.  How do you outline?  Or do you do it at all?

Why we Write

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“Writing is the only profession where no one considers you ridiculous if you earn no money.”

Jules Renard  (1864 – 1910)
”We do not write because we want to; we write because we have to.”

W. Somerset Maugham (1874 – 1965)

If you haven’t yet read bestselling author Lynn Viehl’s blog post on the breakdown of her royalty statement, it makes for interesting reading.  For a variety of reasons, actually. 

I guess in most industries, people try to see how their compensation measures up to others’. I’m certainly not above that. It’s nice in some ways to know that our wages are on target with the profession as a whole.

But to me, the most interesting facet of the royalty statement was that it illuminated the fact that even best-selling authors aren’t making gobs of money in this business.  Don’t get me wrong—netting $26,000 for one book is good gravy for a writer.  But, if you’ve got a family, you’re not exactly quitting your day job over it. 

So why do we do it? 

I think most of us write because we absolutely have to.

Toni McGee Causey posted a very interesting blog post on Murderati entitled “How Do You Know When to Quit?” Actually, however, the post focuses on not quitting.  It references Christie Craig’s inspiring story of her long road to a published book. 

I love mysteries. When I read mysteries, I want to write my own.  The ideas fly through my head and I grab paper and pencil to put them down.

Writers who stick with the process, who put in the hours, who edit their manuscripts umpteen million times, who do all this despite the money—they’re the ones who’re dedicated enough to stay in for the long haul. 

So here is my own, personal Top Five list.  Top Five Reasons Why I Write:

1. It’s cheaper than therapy.

2. It’s cheap, period. Think about it—no other hobby or profession can match it.  If you can afford the dollar store, you can afford to write.

3. I need to express myself creatively. I’m a creative person who can’t act, paint, draw, sculpt, or dance. Writing is my outlet.

4. The voices tell me to do it.  Okay, I’m being funny here….sort of.  Am I the only writer who has 2 characters’ dialogue running through their heads?

5. I feel driven to do it. I write, not necessarily by choice, but from a real need to write. Even as a kid, I filled journal after journal. I wrote for school magazines and newspapers.  Then I graduated to getting signed up for internships, and sending packet after packet to publishers. 

How about you? Why do you write?

What to Read When You’re Writing

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Like many writers, I’m a huge fan of books. If I hear a recommendation, I’m there. The library has made it so easy for me—simply sign in online, request a book, and go check it out.  My favorites are purchased at bookstores and recommended to other book-loving friends.

But I seem to come up with roadblocks when I’m writing a book (which is, actually, all the time now.)  I’m reluctant to read anything in my genre (cozy mysteries), even though they’re my favorite reads for escape.  I have several reasons for this:

One is the fact that it’s less of a pleasure; I’ll read the book critically and pick it apart.  Were the suspects introduced in an organized way.  Were there too many/not enough suspects?  Am I picking up on a clue or a red herring?  Is the author’s description of setting distracting or does it add to the book?  Blah, blah, blah.

Another reason is that I compare my work-in-progress to the completed, edited, marketed, beautified text that I’m reading. And, guess what—my book lacks in comparison.  This brings on a huge case of insecurity and heebie-jeebies that may take me hours to shake off.

Another reason is that I’m afraid I may somehow, subconsciously, change my writing voice while reading someone else’s cozy.

The final reason?  I have so little time when I’m writing a book. 

At first, I felt stuck.  Now I’ve come up with some ways to work around my love of reading and my love of writing.

Read something short:  Pick up a book of short stories.  There are books of short story collections in every genre out there.  Check one out. This also helps with the low-on-time factor.

Try something different in the genre you enjoy: Broaden your horizons.  If you enjoy cozies (and write cozies), try thrillers, PIs, and police procedurals.

Try something completely different: Now may be the time to read an inspiring biography.  Or a nonfiction book on organizing your life. Or literary fiction.

Just do it: Galley Cat recently revealed that Barack Obama is reading Joseph O’ Neill’s Netherland right now.  If he’s got time to read, what excuse do the rest of us have?

If you don’t have the time to read, you don’t have the time or the tools to write.

Stephen King (1947 – ), On Writing, p. 147

It’s the End of the World as We Know It (and I Feel Fine…)

blog28 I’ve been listening to dire warnings way too much lately. I’m something of a news junkie (print, web, and television), but I’ve had to cut back on my habit like so many others that aren’t good for me. After all, how much bad news can we take?  The economy is falling apart around our ears, unemployment is up, crime is up, schools are in dire need of funds, there’s swine flu for God’s sake….

For some reason, out of all the negative news out there, the ailing publishing and newspaper industries seemed to hit me the hardest.  At first.

The idea of not having a newspaper to cuddle up with at five A.M. was…disturbing to me. The last 18 years of my life have involved mornings with the newspaper and a cup of joe. I’m a creature of habit.

Bookstores facing bankruptcy gave me chills.

The news of layoffs in the publishing industry, coupled with news of publishers cutting back on their lists or not signing new authors also gave me pause.

I wasn’t even sure what I should feel about this story about a man writing a 100,000 word novel on his cell phone.

Then there was the Kindle. I felt very conflicted about the Kindle. Books on a computer screen.  Hmm. 

But if you think about it, books (or reading, even if you’re doing it on a Kindle or Sony Reader) is an escape. You can’t really read a book and do anything else at the same time. I’ve been to both Borders and Barnes and Noble and they’re crowded with people. People who aren’t at home watching cable news.  People who are drinking coffee and reading newspapers and buying books.

Sales for mysteries and romance are up (both provide excellent escapes from reality.)

And then I realized that it doesn’t really matter what the medium is.  I can change with the times.  If I’m reading my newspaper online or if I’m downloading books, I can adapt.  The important thing is that there are still reporters out there who are uncovering dirt and making sure that I’m informed.  There are fiction writers out there penning books that transport me to another world (no matter how I’m reading them.)  And I feel fine…

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